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  • November 10, 2016

    Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
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Mobile phone

Kantar Media CIC mobile phone panel covers 180 million online consumer comments with 59 brands, 2,445 products and 76 attribute mentions by approximately one million consumers in 2009. We collect about 6.6 million mobile phone comments per month from top sources in China, including 5,045 mobile phone forums from 35 mobile phone sites.

Since 2007, Kantar Media CIC has dedicated an experienced mobile phone team to servicing and establishing strategic relationships with such mobile phone clients as Nokia, Samsung and Motorola. In the course, the team has accumulated invaluable mobile phone IWOM industry experience. We launched our mobile phone industry IWOM white paper in 2007 and  in 2009 we launched a mobile phone syndicated report covering 2008.

Related links

The Weekly Buzz: Scarce IPHONE 4 drives grey market buzz

Meizu BBS Casestudy: How the M8 managed to beat the iPhone in terms of buzz
Mobile phone overview report (Data period: Jan - Dec 2008)

White paper: The Talk About Phones, 2007 Q1 (View on Kantar Media CIC Slideshare)

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