Mobile phone


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Mobile phone

Kantar Media CIC mobile phone panel covers 180 million online consumer comments with 59 brands, 2,445 products and 76 attribute mentions by approximately one million consumers in 2009. We collect about 6.6 million mobile phone comments per month from top sources in China, including 5,045 mobile phone forums from 35 mobile phone sites.

Since 2007, Kantar Media CIC has dedicated an experienced mobile phone team to servicing and establishing strategic relationships with such mobile phone clients as Nokia, Samsung and Motorola. In the course, the team has accumulated invaluable mobile phone IWOM industry experience. We launched our mobile phone industry IWOM white paper in 2007 and  in 2009 we launched a mobile phone syndicated report covering 2008.

Related links

The Weekly Buzz: Scarce IPHONE 4 drives grey market buzz

Meizu BBS Casestudy: How the M8 managed to beat the iPhone in terms of buzz
Mobile phone overview report (Data period: Jan - Dec 2008)

White paper: The Talk About Phones, 2007 Q1 (View on Kantar Media CIC Slideshare)

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