Media Coverage
- February 4, 2010: CIC collaborates with Ogilvy Public Relations Worldwide to release "ExpoSay", a monthly report on Chinese-language IWOM – or Social Media buzz - related to World Expo 2010 Shanghai (click here to read the press release)
- January 22, 2010: CIC's founder Sam Flemming was interviewed for American Public Radio's Marketplace show for the story "China's Next Export? Group Shopping"
IWOM master
Leveraging similar tools used by CIC's analyst, the IWOM master is the first platform in the world to use sophisticated, patent pending Chinese language text mining technology developed specifically for the unique Chinese social media environment.
CIC is now offering the IWOMdiscover TM and IWOMexplorer TM beta product for trial usage. IWOMdiscover TM is a semantic IWOM tracking tool for marketing and PR execution, while IWOMexplorer TM, launched in June 2009, is the standard for IWOM metrics for consumer and digital intelligence. More »
About CIC
As China's first and leading provider of Internet intelligence and insights based on Internet Word of Mouth (IWOM), CIC provides customized research consulting services, syndicated reports, as well as technical solutions and platforms to help companies meet their business and marketing needs.
Since coining the term IWOM in 2004, CIC has pioneered the industry by supporting strategic planning and innovations across the entire spectrum of communications including brand reputation, business intelligence, product development, advertising, media, campaign planning and execution all via an objective, third party perspective.Utilizing its patent pending text mining technology and analytic tools, CIC makes sense of over 46 million... More»
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