Kantar Media CIC is China's leading social business intelligence provider. Kantar Media CIC enables businesses to fully leverage the power of social media and IWOM intelligence across the organization. In addition to helping companies leverage social media intelligence for more informed decisions, Kantar Media CIC is monetizing the social business industry in China by creating an integrated social business support system.
China's first social business support system (SBSS). An integration of tools and services that empower enterprises including brands, agencies, and media to establish, develop and manage their own social business knowledge, applications and network inside and outside the organization.
This Monday Kantar Media CIC presented in front of the Air Liquide China. Here we illustrated the importance of China’s Social Media Landscape and the benefits of listening to the consumer. In China, the consumer and social media are inextricably linked, Kantar Media CIC explains how and what the benefits are.
February 4，2016 It has been the third year that Kantar Social Media Impact Report has been published by Kantar which is the data investment management arm of WPP. This year's report was carried out through online polling, data mining, mobile behaviour data analysis, Weibo text mining and WeChat....Read more
On June 16th, the Head of Research and Consultant at Kantar Media CIC, Linda Xu, was invited to participate the AMEC (International Association for Measurement and Evaluation of Communication) summit held in London. As a leader of social business intelligence provider, Kantar Media CIC aims to offer an advanced and professional solution to our clients as well as actively enhancing brand awareness at home and abroad by attending this event.
April 22, 2016
Today, Our marketing research experts presented China Social Media Landscape to EMBA students from KEDGE Business School France. During the event...Read more