Kantar Media CIC launched "Every 60 Seconds in China" Infographic
Comprehensive display of Chinese social media's Big Data
Kantar Media CIC released the "Every 60 Seconds in
China" infographic in Shanghai to provide a greater understanding of the
massive volume of activity on Chinese social media and digital
platforms generating trillions of data points per day that can be
leveraged to implement business intelligent solutions using insightful
analysis from social media.
Michael Toedman, Kantar Media CIC’s CEO, says, The “Every 60 seconds in China” infographic highlights the enormous data generated every minute in the age of Big Data, including that which is driven by social media. It is essential for enterprises to monitor and manage ‘word of mouth’ data and insight to drive strategy, marketing communications and innovation.
Dr. Linda Xu, Kantar Media CIC's Head of Research and Consulting, added "As the infographic shows, a lot can happen in 60 seconds in China online, however it is even more important to understand the best platforms and content to effectively influence your audience. Whether brands are planning campaigns or managing a crisis, it is essential to have timely insight on China's fast-moving digital and social world to power informed decisions."
About Kantar Media CIC
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media and social media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
Asia-Pacific branch Kantar Media CIC is China's and regional leading social and digital business intelligence provider. The experts from Kantar Media CIC enable enterprises to fully leverage the power of social media and other Internet based big data intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social technology, research and consulting. Founded as CIC, it was acquired by WPP's Kantar Media in 2012.
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