CIC Releases “Youth Report,” Chinese Youth Internet Trends Syndicated Report
August 25, 2009
In recent years, marketers have been targeting Chinese youth more and more, including the 80’s generation, and more recently, the 90’s generation which has begun to enter into university. In order to address marketers’ need to understand this first generation of Chinese ‘net natives,’ CIC has launched its ground breaking youth report which analyzes Internet Word of Mouth (IWOM), including what the youth generation is talking about and where they are talking. IWOM, as a unique but popular channel for youth to express themselves, is one of the most valuable mines for brands and marketers to dig out the value for youth targeted marketing communication.
CIC has been tracking youth trends via IWOM ‘buzz’ since 2004 utilizing its patent pending technology. This IWOM Youth Report is based on 1,137,481 youth comments taken from blogs, BBS and SNS sites from the time period January - June, 2009 and covers such topics as brands, sports, music, online novels, fashion, SNS, gaming and movies.
The analysis is approached from 3 angles:
• CONTENT: Using IWOM as a window to understand consumers and identify trends • CONTEXT: Understanding how IWOM is a part of and facilitates trends • IMPLICATIONS: How brands can be a part of/bring value to the context behind the trends
Key Questions about Youth Answered:
• What are the most discussed product categories? • What are the most discussed hobbies and interests? • What are the most discussed youth brands? • What are the most talked about sports brands? • What are the most talked about luxury brands? • Where are these conversations taking place?
For understand more about this report or sales perspectives, please contact
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(EN) 86-21-5237 3860/61/62/63 ext.850 or
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(CN) 86-21-5237 3860/61/62/63 ext.876.
ABOUT CIC SYNDICATED REPORTS
Organized by industry categories and specific topics, CIC syndicated reports provide data as well as perspective and context for how IWOM and the power of Internet Community are changing the relationship between brands and consumers.
Category Overview: is a thorough introduction to the IWOM landscape around a specific industry, offering insight into Chinese consumers and the digital/social context in which they participate. The report supports strategic social media and overall marketing communications planning.
IWOM Insight Quarterly: is a quarterly update of IWOM health, trends, and insights within a specific category. The report provides product feedback, IWOM performance evaluation, digital PR intelligence and marketing inspiration for marketing communications professionals.
CIC is the thought leader in Internet Word of Mouth (IWOM) with over 4 years experience in China working with cutting edge clients across multiple industries on a retainer basis. With proven case studies, CIC is the first and best option in China to help clients makes sense of the buzz. CIC coined the term IWOM and has pioneered the concept of IWOM, redefining the relationship between brands and consumers. CIC is committed to both providing objective third party strategic advice to clients and promoting the healthy development of the Internet Community in China. CIC's research and discussion of IWOM's impact and best practices can be found on its company blogs, in its IWOM white papers and IWOM watch reports and through its IWOM roundtable events such as IWOM summit and IWOM classroom.
CIC offers customized and syndicated reports as well as an industry leading IWOM analytics dashboard which is supported by proprietary Chinese language based text mining technology (patent pending), data processing technology and data visualization technology. CIC's retainer relationships stretch over multiple years with multinational clients from Fortune 500 companies.
CIC's continual development and evolution is driven by an unique, powerful and open mindset and learning culture which at its foundation continually seeks to understand how the Internet, and IWOM, is redefining the relationships between brands and consumers.
Please contact
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or 86-21-5237 3860/61/62/63 ext.880 to arrange an interview for additional quotes, or for more information on the study.
