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User Experience Word of Mouth: Mobile
Phone Client
Monthly analysis and recommendations based on
600,000 industry messages collected which are
categorized according to 18 brands, 1,700 models,
and 150 concepts in 10 categories using a library
of over 3000 key terms derived from industry and
BBS/Blog discussions
News/Crisis Word of Mouth: FMCG Client
Quarterly Reputation Management Reports for a
MNC with a high profile crisis in 2004
Brand Perception/Campaign: FMCG Client
Monthly analysis and trend watch based on 100,000-150,000
messages collected monthly, with focus on client/competitor
TVC and online campaigns as well as overall brand
buzz and sentiment
Engagement: Antivirus Software Client
Build and establish relationships with 200 "e-fluencers"
in anti-virus software industry through systematic
analysis of 300,000 anti-virus software messages
written by 32,000 individuals
For more information
about what we do and how we do it, please contact
us.
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