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What is Word of Mouth (WOM) and what do we do?
At CIC data, we help companies monitor, measure and
analyze the conversations occurring everyday among the
40,000,000 BBS message board users and 6,000,000 bloggers
in China.
Simply put, we help companies listen to the buzz.
We call what we do Word of Mouth (WOM) Research because
we focus on the conversations where consumers are sharing
information and opinions about brands, products and
services.
Why should you care what they
are saying on blogs and BBS?
These are you customers, competitors, fans, and detractors.
Don't you want to listen to them? Thousands of consumers
are listening and being influenced by these conversations
everyday. Systematic analysis provides a powerful alternative
or supplement to traditional media monitoring, focus
groups and surveys and a unique channel to candid, unfiltered,
timely opinions and perceptions.
How can we help?
Through a powerful approach
utilizing our experts in Chinese consumer generated
media, an experience-grounded process, and our customized
data collection and Natural Language Processing tools,
we find, collect, organize and make sense of all of
the conversations relevant to you.
Depending on the project, we can deliver daily, weekly,
monthly, quarterly or customized reports.
To see some case studies, click
here.
To see the types of customers we have worked with, click
here.
To learn in more detail what we do and how we do it,
contact us.
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