IWOM Watch Special Edition: Internet and IWOM shape the Sichuan Earthquake aftermath

IWOM Watch is CIC’s bi-weekly trend e-magazine which provides a qualitative overview of Web 2.0 buzz. CIC recently launched A Special Edition Guide to Internet Word of Mouth to report on the positive power of the Internet, IWOM and netizens following the earthquake. From the Wenchuan native posting landing instructions for a military relief helicopter on BBS to Netease setting up an interactive map to make it easier to find messages written by victims and relatives, there is much to be learned from these innovative uses of Internet and Web 2.0 technology. * The full report is available for download in both English here and Chinese here and is also available on slideshare here.

网络口碑网论观察是CIC一份双周刊的电子杂志，提供对Web2.0网络讨论的定性观察。最近，CIC特别针对互联网、网络口碑以及网民对四川地震的正面意义与影响，推出了最新的网络口碑网论观察5月特别版: 互联网及网络口碑全面直击四川地震。通过报告，你可以了解汶川网民如何通过网络向军方提供有用的救援情报，指导直升机安全降落展开救援，也可以深入了解网民如何通过网易的受难者地图得到最新的有关受害者及亲属的消息。*免费获得此份报告，请点击这里注册下载或者直接点击这里阅读报告。

On June 3rd, CIC hosted its first CIC IWOM Classroom event at Shanghai International Studies University (SISU). The purpose of the CIC IWOM Classroom Series is to educate students on the power of IWOM and how they can leverage their understanding and experience with IWOM to work with brands and agencies in the future. More than 80 students joined the event and over 10 students asked interesting and challenging questions. CIC looks forward to organizing future events at SISU, Fudan and other universities in the Shanghai area this coming fall.

CIC 网络口碑（IWOM）校园行 - 2008年6月3日, CIC第一次在上海外国语大学国际工商管理学院拉开帷幕。鉴于网络口碑现今仍然是一个在不断发展的新兴行业，我们深刻体会到如果要让它健康茁壮发展，不仅仅需要与专业人士加强沟通，对于学生的教育及引导也是必不可少的，同时这样的校园行也可以让他们在未来的职业生涯中，在和品牌或者公司合作时，更好地运用他们对网络口碑的理解以及相关经验。CIC网络口碑（IWOM）校园行活动作为CIC的品牌活动之一，我们计划在今年秋季再次走进上外、复旦以及其他高校，我们深信这个活动一定会持续下去。查看更多详情，请点击这里。

IWOM Topics

Tuning into Sports IWOM 2007 Q4: BBS vs. Twitter (CEO blog June 12th, 2008)
CIC released its latest IWOM white paper, Tuning into Sports IWOM 2007 Q4 (download here or get off of slideshare here) last month which highlighted the recent “group watching/reporting” trend on BBS.This post takes a look at “group watching” during Game 2 of the NBA finals on June 9 and analyzes the similarities and differences between Twitter and two forums on the popular BBS community, Hoopchina. ?Within the few days surrounding Game 2 of the NBA finals, the conversation in the Lakers fan forum received 87,430 page views, 4,974 replies by an estimated 600 unique posters while a similar Twitter conversation included just 90 messages from around 15 unique users. * See here to read further.

解读体育行业网络口碑白皮书：BBS VS Twitter （CEO blog June 12th, 2008）
在CIC 最新推出的体育行业网络口碑白皮书（点击这里免费下载该份报告或者点击这里直接阅读报告）中，我们提到针对现场直播比赛的“线上直播，团体讨论”活动已经在BBS形成新的网络热点。本文以2008年6月9日NBA总决赛第2场在“Twitter”以及两大主流论坛“Hoopchina”上的“线上直播，团体讨论”活动为研究对象，深入分析了该类活动在BBS与Twitter之间的相似点与区别。就在NBA总决赛第2场举行的几天内，湖人队后援团论坛内，由600位爱好者发布的各类帖子获得了超过87，430的点击率以及4,974个回复，同时在Twitter上类似的讨论仅有15个用户发表了90条信息。*查看更多详情，请点击这里。

Thoughtful China —— The power of IWOM in China (Seeisee blog May 19th, 2008)
May 19 began the three day period of mourning in China for the Sichuan earthquake victims. Daisy, CIC’s team member studying in the UK, shares her thoughts on this phenomena and its affect on those living both in China and abroad. “Thoughtful China,” she says, means China is coming together and the Internet is helping those abroad grieve and feel closer to home. Daisy discusses how this terrible tragedy, with the help of the Internet, will make the country even stronger.
*To read more, click here for the full article.

感动中国－网络口碑力量在中国 (Seeisee blog ?May 19th, 2008)
2008年5月19日，当全中国都为2008年5月12日发生的四川汶川县7.8级大地震默哀时，身在遥远的英伦修学的Daisy也送来了她对此次地震的切身体会。“感动中国”—— 她深信这次关于四川汶川5.12大地震的网络口碑传播无疑是“感动中国”的最强有力的例证，通过网络口碑，世界各地的中国人都听到了坚强祖国的呼唤，并把这种精神通过网络继续传延，让全世界为中国感动！*更多内容, 请点击这里阅读全文。

More Topics/更多主题：

More IWOM topics, click here for Chinese or here for English.

*更多网络口碑主题，请点击这里阅读中文,点击这里阅读英文。