At CIC, we think a lot about the world of IWOM. In fact,
we have set up a group in the company called CIC labs
that brings together our 'research-minded engineers'
with our 'technically-minded researchers' to ensure
the thinking is systematic and results tangible. This
CIC intelligence page is a collection of some of the
blog articles and white papers
that captures some of what we our discussing.
White papers
What's Driving Auto Buzz: An overview of Internet Word of Mouth around automobiles on Chinese online message boards (BBS).
(click here to download)
Click here to read press release
The Talk About Phones: An overview of Internet Word of Mouth around automobiles on Chinese online message boards (BBS)
(click here to download)
Word of Health:Listening to and learning
from Internet Word of Mouth discussions about the healthcare
and pharmaceutical industries (co-authored by Edelman
China) (click here to download)
