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Internet is THE community – IWOM is reshaping the relationship between brands and consumers. Find the best solutions leveraging IWOM and social media into your business needs in following 6 aspects:
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Marketing and advertising ideation
- Ideation for “What to say” via grasp the insight from the hot topics, in culture and consumer interests
- Ideation for “How to say” via in-depth study of the type or specific online community, dig out the best match of the media value
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| INSPIRATION |
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Internet community engagement
- Digital media plan guidance, find the right type of online community or specific forum for engagement
- Digital PR plan guidance, identify the right e-fluencer for campaign participation
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| ENGAGEMENT |
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Marketing campaign planning& execution
- Timely feedback from consumers about campaign elements, as new product, hot topics, discussion trend, sentiment, etc
- Guidance and reference for adjusting execution plan according to consumer feedback as needed
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| EXECUTION |
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Brand Reputation and Brand Equity Evaluation
- Ongoing IWOM monitoring, to catch the negative issue or crisis in time and prevent evoking crisis
- Brand IWOM tracking on buzz volume, sentiment, brand image and equity perception, trend analysis and making sense of the data
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| EVALUATION |
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