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News

  • November 10, 2016

    Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2016 China Social Media Landscape

Kantar Media CIC Launched China Social Media Landscape 2016.
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CIC on Youku


2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.
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China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Solutions


Internet is THE community – IWOM is reshaping the relationship between brands and consumers while social media is changing the business disciplines. Find the best solutions leveraging the power of social media and IWOM intelligence into your social business needs in following 6 aspects:



Market Audit & Business Intelligence
  • Industry and category IWOM overview, providing a full view of the whole industry dynamics
  • Tracking competitors’ performance, analysis brand rank and other measuring KPIs

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INTELLIGENCE


 
Consumer insight for product development
  • Consumer perception and sentiment analysis, quick feedback out of offline survey and focus groups
  • Provide insight for product development, dig out the unfound needs

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INSIGHT


 
Marketing and advertising ideation
  • Ideation for “What to say” via grasp the insight from the hot topics, in culture and consumer interests
  • Ideation for “How to say” via in-depth study of the type or specific online community, dig out the best match of the media value


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INSPIRATION


 
Internet community engagement
  • Digital media plan guidance, find the right type of online community or specific forum for engagement
  • Digital PR plan guidance, identify the right e-fluencer for campaign participation

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ENGAGEMENT


 
Marketing campaign planning& execution
  • Timely feedback from consumers about campaign elements, as new product, hot topics, discussion trend, sentiment, etc
  • Guidance and reference for adjusting execution plan according to consumer feedback as needed 


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EXECUTION


 
Brand Reputation and Brand Equity Evaluation
  • Ongoing IWOM monitoring, to catch the negative issue or crisis in time and prevent evoking crisis
  • Brand IWOM tracking on buzz volume, sentiment, brand image and equity perception, trend analysis and making sense of the data

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EVALUATION


 


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marketing@cicdata.com

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