2010-07-28 CIC collaborates with Roland Berger on the release of the Chinese Consumer Report 2010, providing trends and insights into Chinese consumer and online behavior.
First launched in 2007, CIC's IWOM roundtable platform promotes deeper understanding about IWOM and consists of different elements as described below.
IWOM Roundtable is one of CIC's communication platforms aimed at IWOM related industries and clients. Initiated by CIC, IWOM Roundtable aims to share updated IWOM information, discuss questions and achievements of IWOM development and gradually promote and improve the IWOM industry.
IWOM Roundtable not limited to the roundtable format. It is a series of communication activities in accordance with different topics and different communication levels.
Social media is fundamentally transforming the relationship between brands and consumers, and as a result, how we market and communicate with consumers in China? This practical half day session lead off with an overview of the unique and sophisticated landscape of Chinese social media, followed by world class China case studies and examples showing innovative brands leveraging and learning from social media for more strategic and impactful communications.Speakers are Jermiah Owyang, Bryce Whitwam, Sam Flemming and Nicolas Zurstrassen.
We held our IWOM Classroom at school of management in Fudan university. CIC's founder Sam Flemming delivered a speech of "IWOM research and social media marketing".
CIC has now been working in the Internet Word of Mouth (IWOM) space for 5 years. To celebrate we are hosting our 2009 IWOM Panel and IWOM Gathering on December 11th.
The IWOM Panel will bring together leading IWOM though leaders from both the client and agency side to discuss current and future IWOM market trends and to share case studies of their experiences.
We held our IWOM Classroom at school of management in Fudan university. Daisy(CEO of CIC) and Violet(marketing director of CIC) delivered a speech of "IWOM research and social media marketing in China".
For our second annual IWOM summit I recently met with 17 marketing communications directors, managers and CxO’s from some of the most important and innovative companies in China, many of whom are from the Fortune 500 and are our clients and partners.
We held our IWOM Classroom at Shanghai International Studies University. CIC's founder Sam Flemming delivered a speech of "The power of IWOM in China".
