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News
- 2010-07-28
On September 16th, CIC will hold our 2010 IWOM panel titled “Social Media Best Practice” at Tsinghua University, Beijing. For more information please go here.
- View all News
2010 Syndicated Report |
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| CIC’s 2010 syndicated category and topic overviews now available! Giving you access to in-depth category and market intelligence. | |
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Home >
Communication > Press release
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1 August 2010
IWOMdiscover, is a semantic Chinese IWOM tracking tool allowing you to monitor topics of interest. As of the 31st July, CIC proceeded to make this tool even better by releasing IWOMdiscover v1.2 beta with six additional dynamic features.
Utilizing CIC’s specialization in the field of Internet word of mouth research and 6 years of extensive consulting experience, IWOMdiscover v1.2 beta, with its unique mass data grab (micro-blog, SNS, blogs, post, BBS, video sharing, news and Q&A), multi-dimension statistical perspective (3 subjects with 6 kinds of index), flexible topic setting, patent pencinb Chinese semantic analysis and daily monitoring, has won broad market recognition and commendation.
Read more
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01 August 2010 |
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Please click the topic for more details.
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30 July 2010 |
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CIC is proud once again to be a part of Roland Berger China’s Chinese Consumer Report. Just like last year, this year’s report provides an in depth view of the Chinese consumer, with a particular focus on how the Internet both a part of and impacting the consumer landscape. Why does it make sense for a leading management consultancy like Roland Berger work CIC, the leading China social media research and consulting firm? Because social media is changing not only changing communications, it is changing business.
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12 June 2010 |
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We are proud to be launching a new series of syndicated reports which cover industries, topics and provide invaluable insights into China’s social media as applied to brands and products. While a useful tool for any brand or industry operating in the Chinese market, these reports are a must-have for those contemplating a China market entry.
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31 May 2010 |
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With this upgrade IWOMdiscover’s coverage now includes the enormous quantity of information available on SNS and “repastes”. Our current product covers the 7 major Chinese media resources: microblogs, BBS, Blogs, SNS, News, Video sharing and Web Q&A sites, providing you with a fresher and all-encompassing IWOM monitoring service.
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04 February 2010 |
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The opening ceremony may still be months away, but World Expo 2010 Shanghai already features as a focus of intense discussion within China's thriving Social Media platforms. Ticket prices, ticket promotions and ways to purchase tickets were the hottest topics in December 2009.
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12 November 2009 |
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CIC is pleased to announce the release of its latest white paper “Making Sense of IWOM White Paper Series - Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies released by CIC in 2009, “The Role of Internet Word of Mouth in Purchase Decisions” and “How IWOM is generated and disseminated.”
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24 September 2009 |
In Topic 1 of CIC's "Making sense of IWOM" white paper series, we suggested that the majority of consumers use IWOM to help them make purchase decisions about products and brands they plan on purchasing. What we did not do look at was if they found answers if they left, stuck around or if they posted comments about those products and answer other consumer questions about those brands and products.
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17 September 2009 |
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Following the launch of CIC's first Syndicated Report "Youth Report" on Aug 25th 2009, CIC is officially releasing the second Syndicated Report on Chinese Infant Milk Formula Internet Trends. Since the Sanlu scandal was uncovered in Q3, 2008, the whole IMF industry attracted huge attentions from consumers and brands. Brands and marketers are proceeding to find more effective and reliable ways to prevent such crises and seeking for new marketing strategies as well.
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25 August 2009 |
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In recent years, marketers have been targeting Chinese youth more and more, including the 80’s generation, and more recently, the 90’s generation which has begun to enter into university. In order to address marketers’ need to understand this first generation of Chinese ‘net natives,’ CIC has launched its ground breaking youth report which analyzes Internet Word of Mouth (IWOM), including what the youth generation is talking about and where they are talking.
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18 June 2009 |
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In recent years, marketers have been targeting Chinese youth more and more, including the 80’s generation, and more recently, the 90’s generation which has begun to enter into university. In order to address marketers’ need to understand this first generation of Chinese ‘net natives,’ CIC has launched its ground breaking youth report which analyzes Internet Word of Mouth (IWOM), including what the youth generation is talking about and where they are talking.
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