Syndicated Reports

Reach us for help

Fast channel to get the answers you need.
Email us

Don't have IWOMmaster ID?

Apply now for free. Get all fresh IWOM resources (Kantar Media CIC White paper, IWOM watch and Social Business Newsletter) in one place.
Sign up now


  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
    View more

Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
View more

2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
View more

CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
View more

2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
View more

2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
Home >
Syndicated Reports

The Chinese social media landscape is thriving behind the so-called great firewall, but it is a quite different landscape than what one will find in the West. While there is no Twitter or Facebook or YouTube, China has a wide variety of other social media properties competing for netizen engagement in both similar and very different ways.

With a global mindset and local vision, CIC, China's first and leading provider of Internet intelligence and insights based on IWOM (Internet Word of Mouth) is launching a series of industry and topic overview reports (go directly to 2010 CIC Syndicated Reports) to help marketers make sense of Chinese social media and IWOM as growing and essential elements in the marketing mix across different industries.

Supported by CIC’s proprietary social media analytics and insight, the reports provide the local China intelligence that can drive communications strategy and execution.

The understanding of social media provided in these reports can support the following objectives:

  • RESEARCH: Obtain consumer and business intelligence
  • IDEATION: Leverage the net slang and unique content generated around of specific industries
  • MEDIA PLANNING: Learn which social media properties are most relevant to your brand
  • EXECUTION: Determine impact of communication initiatives
  • ENGAGEMENT: Know which sites and which individuals shape relevant conversations
  • REPUTATION: Measure your online brand equity

IWOM Insight Offerings:

  • Category Overview: A comprehensive handbook for you to gain access to the consumer insight and digital intelligence on specific category Internet Word of Mouth (IWOM) in China. The new 2010 reports also provides analysis of current hot topics, data trends, and case studies based on the past year. (Skin care, Laptop, Automobile, Mobile phone, Hair care will be your options of subscription during Q2)

  • Topic Overview: A review of IWOM trends around a specific topic, offering insights about Chinese consumers,the digital/social context that they participate in and influencing factors. (Social Networking Site (SNS) Topic Overview report, and Luxury Topic Overview report will be available during Q2)

  • Trend Watch: A monthly trend guide making sense of hottest buzz, unique online culture; as well as dissecting case studies of online marketing campaigns seen in the past month

* View all teaser and share opinions on CIC Slideshare
* To learn about CIC White papers, eNewsletter and other IWOM knowledge, pleaes visit IWOM back story

Information request

Copyright ©2018 | 沪ICP备15044498号