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News

  • 2014-03-14

    CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
    View more (Chinese only).



CIC on Youku

China Social Business Revolution

CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)

2013 Crisis Management WP

CIC and Ogilvy Public Relations China released the latest white paper "2013 Crisis Management in the Social Era". 
View more

CIC 2014 China Social Media Landscape

The 2014 landscape portrayal is split into two parts, ‘Social Marketing Core Platforms’ and ‘Interest Communities for Target Segmentation’.
View more

2013 White Paper on Travellers

CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ”
View more

2010 Syndicated Report

CIC’s 2010 syndicated category and topic overviews now available! Giving you access to in-depth category and market intelligence.
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Videos





CIC general manager and head of consulting service, Tina Hu (@Tinahu99) has been interviewed on “Thoughtful China” about who should handle your social media.
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CIC general manager and head of consulting service, Tina Hu (@Tinahu99) has been interviewed on “Thoughtful China” about how to sharpening your social media strategy.
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CIC Founder and President, Sam Flemming has been interviewed on “Thoughtful China” about how to sell your brand through WeChat.
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How to turn key opinion leaders (KOLs) into brand ambassadors? “Brands are looking to develop their own brand fans at a more practical level rather than just purely looking at Weibo queens like Yao Chen. We are looking at KOLs from a down to earth point of view,” said Tina Hu (@Tinahu99), general manager and head of consulting service at CIC, “but the way brands are using KOLs has evolved.”
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CIC Founder and President, Sam Flemming has been invited to speak at Cook Medical 2nd Thought Leadership Forum entitled “Healthcare is Social” on the 25th January, discussion the impact of social media in the healthcare industry.
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AdAge and Thoughtful hosted “Market to Watch: China” at Shanghai's World Financial Center. The event bring together some of the most creative and inspirational thought leaders from brands and agencies of all sizes. CIC Founder and President, Sam Flemming has been invited to speak about WeChat marketing.
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The web is becoming a powerful for marketing platform in China, so unsurprisingly advertiser have eagerly jumped into digital media to accelerate brand engagement. But how to calculate the effectiveness of online campaigns, especially with social media is involved is new for marketers. On the 29th of February, 2012, Thoughtful Media Group released an interview with industry experts, all about "How to measure the Effectiveness of Your Social Media Campaigns”. CIC Founder and Chairman Sam Flemming was invited to talk about the best way to analysis online media outcomes and examine the value of online followers on platforms like weibo.
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Word of mouth marketing connects brands and consumers. Creating a conversational brands requires careful orchestration and a willingness to engage with customers on their own turf. On the 29th of February, 2012, Thoughtful Media Group released an interview with industry experts, all about "Getting Chinese to Talk About Your Brand". The interviews examine the best ways to build community engagement and advice on how to avoid making critical mistakes while handling an online PR crisis.
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An Interview with China’s Youth

Reflecting our recent white paper, “China’s Young Consumers in the Age of Social Media”, CIC have produced a special video, which includes interviews with some Chinese young people, talking about their dreams, aspirations, hobbies and confusions..

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In August, itv.asia.com officially released the feature interview. Sam was invited as the host again to had an feature interview with Kel Hook - Managing Director at Wieden + Kennedy Shanghai, talk about the how to use social media to take its advertising campaigns in China to the next level.
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