CIC sports panel covers 81 million online consumer comments with over 314 million pre-identified brand, product and attribute mentions by millions of consumers dating back to 2006. We collect 3 million+ sports comments per month from top sports sources in China, including 680+ sports forums, 100+ thousand conversations, 130+ thousand posters, 3.2+ million brands comments, 2.2+ million attributes mentions.

Since launching the sports white paper in 2008, CIC has been committed to offering increasingly better and more comprehensive sports industry IWOM and research. Nowadays, CIC collaborates with top sports brands and sports associations.

Related links
A Quick Look at World Cup Buzz in China
Tuning into Sports IWOM 2007 Q4: BBS vs. Twitter
White paper: Tuning into Sports IWOM, 2007 Q4 (View on CIC Slideshare)

Information on other industries