Converseon and CIC Announce Partnership To Integrate Chinese Social Media Monitoring Capabilities

Reach us for help

Fast channel to get the answers you need.
Email us
+86-(0)21-64049191

Don't have IWOMmaster ID?

Apply now for free. Get all fresh IWOM resources (Kantar Media CIC White paper, IWOM watch and Social Business Newsletter) in one place.
Sign up now

News

  • November 10, 2016

    Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of
    View more

Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
View more

2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
View more


CIC on Youku


2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
View more

2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
View more

2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.
Download

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
Home > Archives 2010 >
Converseon and CIC Announce Partnership To Integrate Chinese Social Media Monitoring Capabilities
Thursday, 11 November 2010 00:00

November 10, 2010, New York, NY.--(PRWEB)—Converseon, the international, full service social media consultancy, and CIC, the leading Chinese social media intelligence provider, announced today a strategic partnership to effectively integrate CIC’s Chinese social monitoring and analytics capabilities into Converseon’s global Conversation Mining Listening solutions. The partnership extends Converseon’s social mining capabilities into Mainland China, while enabling CIC to access Converseon’s other multi language capabilities and social media consulting services for its clients.

The agreement helps marry a Chinese based “best of breed” provider into Converseon’s rapidly expanding global listening platform to help provide multi-national brands with a consistent, robust and comprehensive social listening solution. Converseon was recently recognized as a leader in a recent independent report by Forrester Research Inc: “The Forrester Wave: Listening Platforms, Q3 2010,” Forrester Research, Inc., July 12, 2010.

"With the market increasingly looking for a single robust multi-language social listening platform capable of leveraging ‘best of breed’ in market solutions, we are pleased to be able to partner with CIC given their experience and strong reputation for excellence in the Chinese marketplace,” says Rob Key, Founder and CEO of Converseon. “This announcement is consistent with our strategy of selectively partnering and aligning with key region solutions to create the industry’s most effective global social media listening solution. The value to our clients is clear – a highly flexible platform with consistent industry leading data, analysis and reporting approaches that can effectively report on voice of customer insights around the world. Given the importance of the Chinese market, and the importance of having in-country experts with a deep understanding of that marketplace, the value of this partnership is clear.”

"Since 2004, CIC has been mapping social media intelligence across multinational organizations for business results in China,” says Sam Flemming, CIC’s chairman and founder. “China has the biggest, most complex and most unique social media landscape in the world and is transforming business at a speed and in ways which are almost incomparable compared to the West. In order to properly make sense of social media, the sort of localized China expertise and technology which CIC has developed is needed. We believe that partnering with Converseon provides a far superior solution to our mutual clients than trying tack on technology and solutions developed for Western markets which simply don’t work in China.”

Combining the best of automated and human analysis, Converseon’s Conversation Miner™ suite is utilized by a wide range of leading brands to help map, monitor and understand the vast social media conversation. These listening solutions can be easily customized to meet specific enterprise environments to provide a central, robust and highly configurable “listening platform” across multiple languages, regions and organizational use cases to help create listening organizations. Converseon provides Conversation Mining solutions in more than a dozen languages and recently was one of the first listening platforms to integrate the Twitter Firehose.

CIC has a suite of social media tools include the IWOMdiscover for monitoring, IWOMexplorer for analytics and IWOMcooperator for engagement. CIC sells each tools separately and also integrates them into customized solutions led by CIC’s team of English speaking, Chinese social media analysts. CIC solutions have been integrated into over 25 retainer multinational client retainer relationships in China.

About Converseon:

Founded in 2001, Converseon is a leading independent full service social consultancy that provides the technologies, organizational consulting and services required to help brands harness the power of social media to meet business objectives. Among its many recognitions is 2009 SAMMY Award for Best Social Media Agency. Headquartered in New York, Converseon’s team extends to Detroit, San Francisco, London, Switzerland, Copenhagen and Australia.

For additional information please contact Converseon at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or learn more about Converseon at www.converseon.com, www.twitter.com/converseon or blog.converseon.com

About CIC:

CIC is China's leading social business intelligence provider and enables businesses to fully leverage the power of social media and (Internet Word of Mouth) IWOM intelligence across the organization. Since coining the term IWOM in 2004, CIC has pioneered the industry to help companies meet their social media marketing and social business needs by providing customized research, consulting services, syndicated reports, as well as technical solutions and platforms all via an objective, third party perspective.

CIC has strong, long term retainer relationships with multinational agencies and Fortune 500 companies, including Nike, Pepsi, Intel, L‘Oreal Group, BMW, P&G, Dell and many more.

For more information, please contact CIC at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , website: www.ciccorporate.com, Twitter: @cicdata, SINA microblog: t.sina.com.cn/seeisee and blog: www.seeisee.com/sam.
 

Information request
+86-(0)21-64049191
marketing@cicdata.com

沪公网备
310104100039481

Copyright ©2017 | 沪ICP备15044498号
艾熹信息技术(上海)有限公司