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CIC与各种行业中的领先品牌都建立了良好的合作关系，我们的客户覆盖了世界500强企业、领先的国际公关、广告、数字媒体代理商以及市场调研和企业管理策划公司。
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L’Oreal Luxury Division has been working with CIC for several years now. CIC has been very helpful in helping our brands become major online social players by providing data, systematic analysis, insights and perspective about the Chinese social media landscape and the position of our brands within it.
Philippe Lamy,
副主席兼奢侈品牌总经理,
欧莱雅集团(中国)
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CIC is clearly at the forefront of social marketing and is one of the most important partners we have in this space around the world. Sam Flemming and his team work in close step with us to proactively mine online buzz metrics and identify strategically led, fresh marketing opportunities for our brand. Most importantly, they have a real time pulse on our consumer and can quickly help to steer us in the right direction. CIC was a critical player in our Beijing Olympic marketing success and will continue to be one of our “go to” partners as we navigate a dramatically shifting, fragmented media landscape.
Kerri Hoyt-Pack,
耐克全球媒体总监,
(前耐克中国品牌总监)
CIC provides a service that is totally invaluable to marketers – the ability to learn from thousands of conversations on the Internet being had about your brand and the things that are important to it. What’s more, this happens in a totally natural environment without researchers or moderators. The product is excellent and CIC provides thorough and insightful analysis.
Ed Elworthy,
前品牌传播总监,
耐克(中国)
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The PepsiCo China marketing team finds CIC's tools and services to be very useful for our brand campaigns development and monitoring. CIC pioneers IWOM which is essential for buzz program development and they have also developed many other i-marketing tools to help us systematically monitor and analyze the word-of-mouth on web. All these help us gain useful insights to formulate new interactive programs in a timely manner. We truly enjoy the partnership with CIC to explore the new frontiers of i-marketing in China.
Leo Tsoi,
市场总监,
百事国际集团
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CIC is one of the leading consulting companies in China that offers clients with deep insight into the online community, where both current customers and potential customers may openly exchange experiences and ideas. CIC’s insight into this particular community gives us a new dimension when consolidating our integrated marketing communications strategies. CIC is also able to help gauge the effectiveness of our integrated marketing communications campaign on a regular basis and provides us with timely feedback to adjust our tactics.
Stella Ling,
联席董事,
企业拓展沟通部，百时美施贵宝
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CIC has allowed Johnson’s Baby in China to fully mine the Digital Space and understand how consumers are using it and what relevant conversations are happening on baby care, motherhood and our brand. CIC has also given us firsthand information on what trends are fast becoming the new venues which netizens are adopting and converging in. Their products and services are definitely invaluable to forward thinking marketers.
Tina M. Sabarre, 中国市场总监,
强生中国
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The CIC team worked hard for us. Really hard! They managed to help us with some very cool and important insights on the China internet market. We appreciated that very much.
Nick Arnold,
前市场主管,
苹果亚太区
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CIC data's combination of technology and expert social media analysis brings actionable intelligence which has provided real benefits to Edelman clients. For one client's new product launch, CIC data's analysis of online conversations uncovered consumer insights which led to the client reconsidering its package design and its online media strategy. We are continuing to develop our relationship with CIC data with new client projects and exploring new initiatives.
Martin Alintuck,
前总经理,
爱德曼国际公关(中国)有限公司
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