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We collaborate with leading clients across a wide range of industries: Fortune 500 companies, leading international PR, advertising, media planning and digital agencies and market research and management consulting firms...
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L’Oreal Luxury Division has been working with CIC for several years now. CIC has been very helpful in helping our brands become major online social players by providing data, systematic analysis, insights and perspective about the Chinese social media landscape and the position of our brands within it.
by Philippe Lamy,
Vice-President,
L'Oreal China & GM of the Luxury Division
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CIC is clearly at the forefront of social marketing and is one of the most important partners we have in this space around the world. Sam Flemming and his team work in close step with us to proactively mine online buzz metrics and identify strategically led, fresh marketing opportunities for our brand. Most importantly, they have a real time pulse on our consumer and can quickly help to steer us in the right direction. CIC was a critical player in our Beijing Olympic marketing success and will continue to be one of our “go to” partners as we navigate a dramatically shifting, fragmented media landscape.
by Kerri Hoyt-Pack,
Nike Global Media Director,
(and former Nike China Brand Connections Director)
CIC provides a service that is totally invaluable to marketers – the ability to learn from thousands of conversations on the Internet being had about your brand and the things that are important to it. What’s more, this happens in a totally natural environment without researchers or moderators. The product is excellent and CIC provides thorough and insightful analysis.
by Ed Elworthy,
Former Brand Communications Director,
Nike China
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The PepsiCo China marketing team finds CIC's tools and services to be very useful for our brand campaigns development and monitoring. CIC pioneers IWOM which is essential for buzz program development and they have also developed many other i-marketing tools to help us systematically monitor and analyze the word-of-mouth on web. All these help us gain useful insights to formulate new interactive programs in a timely manner. We truly enjoy the partnership with CIC to explore the new frontiers of i-marketing in China.
by Leo Tsoi,
Marketing Director,
PepsiCo International
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CIC is one of the leading consulting companies in China that offers clients with deep insight into the online community, where both current customers and potential customers may openly exchange experiences and ideas. CIC’s insight into this particular community gives us a new dimension when consolidating our integrated marketing communications strategies. CIC is also able to help gauge the effectiveness of our integrated marketing communications campaign on a regular basis and provides us with timely feedback to adjust our tactics.
by Stella Ling,
Associate Director,
Corporate & Business Communications, BMS
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CIC has allowed Johnson’s Baby in China to fully mine the Digital Space and understand how consumers are using it and what relevant conversations are happening on baby care, motherhood and our brand. CIC has also given us firsthand information on what trends are fast becoming the new venues which netizens are adopting and converging in. Their products and services are definitely invaluable to forward thinking marketers.
by Tina M. Sabarre, China Marketing Director,
J&J China
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The CIC team worked hard for us. Really hard! They managed to help us with some very cool and important insights on the China internet market. We appreciated that very much.
Nick Arnold,
Former Head of Marketing,
Apple Asia
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CIC data's combination of technology and expert social media analysis brings actionable intelligence which has provided real benefits to Edelman clients. For one client's new product launch, CIC data's analysis of online conversations uncovered consumer insights which led to the client reconsidering its package design and its online media strategy. We are continuing to develop our relationship with CIC data with new client projects and exploring new initiatives.
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Martin Alintuck,
Former Managing Director,
Edelman China
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