Research & Consulting

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Research & Consulting

With over 10 years of pioneering experience and unmatched expertise in 'making sense of the buzz' for leading brands in China, Kantar Media CIC provides customized IWOM research and consulting services and reports to meet specific client needs for strategic brand communications, including but not limited to digital strategy, PR, reputation management, marketing as well as new product development.

The services will broadly reach the following objectives for brands:

  • Glean insight and actionable intelligence about clients, competitors and industry
  • Audit the most influential online media channels and online opinion leaders
  • Take the pulse of the fast emerging and quickly changing Chinese consumer Internet culture to help brands find their place in it
  • Assist in the strategy, execution and evaluation of campaigns

The services are aiming to help brands in these areas:

Kantar Media CIC Research and Consulting Offer - MAKING THE BUZZ WORK FOR YOU:  

  • Kantar Media CIC data: Internet Intelligence analysis for marketing insight. Utilizing proprietary text mining techniques to provide a systematic quantitative & qualitative IWOM study regarding Industry, Brand/Product, or Promotion

  • Kantar Media CIC alert: Timely Internet Intelligence for crisis/campaign evaluation. Systematic, timely, qualitative online buzz monitor to identify and anticipate IWOM-driven crises and opportunities

  • Kantar Media CIC watch: Trend watch and analysis for marketing inspiration. Qualitative overview of client and its competitors’ Web 2.0 buzz, net culture and brand case studies, to provide a guide for IWOM strategy planning.

  • Kantar Media CIC workshop (relaunching in 2010): Innovative “workshop” with brands, agencies, and efluencers for marketing inspiration. Online research community with netizens and efluencers from a particular category interacting and discussing topics, brands, products and/or various issues

  • Kantar Media CIC mindset: strategic consulting and training for long-term planning and engagement. Marketing 2.0 consulting including strategy brainstorming, IWOM guardianship, e-community consulting on effective social media marketing approaches and related training.

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