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With over 5 years of pioneering experience and unmatched expertise in 'making sense of the buzz' for leading brands in China, CIC provides customized IWOM research and consulting services and reports to meet specific client needs for strategic brand communications, including but not limited to digital strategy, PR, reputation management, marketing as well as new product development.
The services will broadly reach the following objectives for brands:
- Glean insight and actionable intelligence about clients, competitors and industry
- Audit the most influential online media channels and online opinion leaders
- Take the pulse of the fast emerging and quickly changing Chinese consumer Internet culture to help brands find their place in it
- Assist in the strategy, execution and evaluation of campaigns
The services are aiming to help brands in these areas:
CIC Research and Consulting Offer - MAKING THE BUZZ WORK FOR YOU:
- CIC data: Internet Intelligence analysis for marketing insight. Utilizing proprietary text mining techniques to provide a systematic quantitative & qualitative IWOM study regarding Industry, Brand/Product, or Promotion
- CIC alert: Timely Internet Intelligence for crisis/campaign evaluation. Systematic, timely, qualitative online buzz monitor to identify and anticipate IWOM-driven crises and opportunities
- CIC watch: Trend watch and analysis for marketing inspiration. Qualitative overview of client and its competitors’ Web 2.0 buzz, net culture and brand case studies, to provide a guide for IWOM strategy planning.
- CIC workshop (relaunching in 2010): Innovative “workshop” with brands, agencies, and efluencers for marketing inspiration. Online research community with netizens and efluencers from a particular category interacting and discussing topics, brands, products and/or various issues
- CIC mindset: strategic consulting and training for long-term planning and engagement. Marketing 2.0 consulting including strategy brainstorming, IWOM guardianship, e-community consulting on effective social media marketing approaches and related training.
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