IWOMized technology

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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IWOMized technology

IWOMized technology and IWOM intelligence platform at your fingertips, so you can better Listen, Know, and Participate in THE China internet community.

CIC has developed advanced technology based on IWOM® development in China to provide unique technical solutions in many aspects. Utilizing its patent pending text mining technology and analytic tools, CIC makes sense of over 88 million naturally occurring consumer comments every month. CIC gathers these messages from a range of uniquely Chinese social media platforms including blogs, BBS and social network sites and applies its unique; China derived methodology and indexes to provide a detailed and comprehensive picture of online discussions and their implications. CIC has analyzed and archived well over 3.8 billion mentions of brands and products from well over 1 billion consumer comments. CIC provides customized IWOM tech service including data collection, mining, and visualization, all of which leverage our proprietary IWOMized technology to fit your technical needs on various levels.

Data collection
IWOMmaster's data collection technologies provide comprehensive coverage of China's social media landscape, collecting over 400 million consumer comments each month related to brands, products and services from 20 industries including automobile, mobile phone, cosmetics, luxury, FMCG,and IT Products & Services. We don't limit our collecting of data to mainstream social media sites, like BBS and news sites, but we also research emerging platforms, like blogs, micro blogs, video sharing sites, Q&A forums, SNS, and E-commerce sites. With IWOMdiscover, you can have the big picture of the buzz coverage and daily highlights around selected topics. We also provide customized data collection and retrieval services. Contact us for more or sign in for a free IWOMdiscover trial.

Data Mining
IWOMmaster is a premium online tool to help you access and analyze content from a broad range of Chinese social media. With CIC's patent pending text mining technology and industry taxonomies, you can analyze the mentions and sentiment contained within tens of millions of consumer comments about brands, products and relevant attributes.

IWOMmaster's text mining system is powered by semantic clustering technologies to 'slice and dice' massive volumes of consumer comments utilizing comprehensive industry taxonomies coupled with sophisticated indexes which reference time, date, source and author. This technology allows users to track themes, campaigns and issues from various angles. In other words, our automatic text mining technologies offer much more than a simple search for keyword searches, but rather offer comprehensive content analysis. We also provide customized text mining and semantic analysis services. Contact us for more.

Index and data visualization

IWOMmaster's pioneering and proprietary buzz indexes are designed to give users a comprehensive, efficient and effective analysis of the research objective. IWOMmaster evaluates Brands, E-communities and Efluencers in terms of online interaction from multiple angles, giving users a detailed understanding of the dynamics of IWOM and The Internet Community. In addition, the system supports search across brands, products, attributes, E-communities, Efluencers, etc. based on qualified conversational data. We also provide various charts for data visualization and customized platform design for Internet data analysis. Sign in for a free IWOMexplorer trial.

For more details, please visit www. IWOMmaster.com


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