Social Business Support System

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Social Business Support System

IWOM is not only changing communications via advertising, PR, marketing, sales, human resources, and customer service, it is changing business. These changes are beyond just "communications". IWOM's transformation of the relationship between brands and consumers means that it has relevance across the entire organization. The fact that it impacts so many areas of the organization means that it should not be "siloed" in any one of them. It is not only that each function needs to adapt or be "socialized", but that the entire organization may need to be redesigned or at least "recalibrated" to fully leverage social media and IWOM and become a social business.

Every business needs to be a social business, one that is leverages the power of social interactions occurring inside and outside the organization. If every business needs to become a social business, every business needs the "software" to enable that competency. Just as ERP systems enable more effective management of enterprise resources across the organization, and CRM systems enable more effective customer relationships management across the organization, a social business support system enables more effective use of social business intelligence across the organization.

IWOMmaster is the first class social business support system (SBSS) in China which independently developed by CIC: An integration of tools and services that empower enterprises including brands, agencies, and media to establish, develop and manage their own social business knowledge, applications and network inside and outside the organization.

  Social Media Analytic Center Learn more
  Social Media Engagement Platform Learn more



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