Market audit & business intelligence

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
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Market Audit & Business Intelligence

Market Audit & Business Intelligence

The first step for brand entering the IWOM field is “Listen” – listen to the consumers’ voice. Consumers are talking about you, your brands and products. Understanding the buzz around you and your competitors becomes a must for marketing communication strategies and planning.

CIC’s “market audit and business intelligence” solution is aiming to help you gain access to the overview of your brand’s IWOM performance and that of your competitors, with a full set of measurements of buzz volume, sentiment and brand health.

Case Study:
Please visit CIC syndicated reports for more details and samples.

Related Links:

The IWOM trends of Notebook industry in China (CN)

The Automobile IWOM in China in first half year of 2009 (CN)

The opportunities and challenges of Infant Formula Milk Powder on Social Media marketing (CN)

Social Media: the Youth Style of THE generation (CN)


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