| Market Audit & Business Intelligence |
 Market Audit & Business Intelligence
The first step for brand entering the IWOM field is “Listen” – listen to the consumers’ voice. Consumers are talking about you, your brands and products. Understanding the buzz around you and your competitors becomes a must for marketing communication strategies and planning.
CIC’s “market audit and business intelligence” solution is aiming to help you gain access to the overview of your brand’s IWOM performance and that of your competitors, with a full set of measurements of buzz volume, sentiment and brand health.
Case Study:
Please visit CIC syndicated reports for more details and samples.
Related Links:
The IWOM trends of Notebook industry in China (CN)
The Automobile IWOM in China in first half year of 2009 (CN)
The opportunities and challenges of Infant Formula Milk Powder on Social Media marketing (CN)
Social Media: the Youth Style of THE generation (CN)
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