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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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The L-K-PTM principle provides clients with the conceptual framework for understanding and making use of IWOM

•"Listen" means listening to netizens' voices about your brand, product, or service.
•"Know" means understanding the communities and cultures that provide the context for the talk.
•"Participate" means to meaningfully interact, inspire and/or contribute to netizens' world in a meaningful ways.

Kantar Media CIC combines advanced technology with leading IWOM marketing expertise

  • Proprietary Technology

Quality data collection to avoid “garbage in”
Comprehensive category-based data collection (not just keyword based)
Multi-layered, in-depth analysis, multi-dimensional slicing of massive amounts of posts

  • Leading Team of Experts

Analysts with a unique combination of category, IWOM and brand communications experience
Engineers with advanced and international degrees and experience in artificial intelligence, data mining and database technology

  • Unmatched Experience

The first IWOM research and consulting firm in China
Pioneered IWOM application with leading brands in China since 2004

Patent pending technology utilizing detailed taxonomy libraries

  • Semantic search: Semantic search with keyword taxonomies covering 17,000 brand names and 8,000 category attributes for different categories including all brand names, net slang and other related terms, which means identifying or programming of own keywords is no longer needed.

  • Comprehensive category-based data collection: Kantar Media CIC collects ALL data related to categories, not limiting the search to just certain keywords, which means you can analyze complete category trends, not just the ones involving your brand.

  • Quality data: Qualified data from leading sources undergoes quality assurance to guarantee "quality in, quality out" (not “garbage in, garbage out”).

  • In-depth Analytical Tools: Sophisticated , patent pending research-based "slice and dice" analytic tools allow you to compare buzz volume regarding thousands of brands, products and two levels of attributes on a permanent monthly basis.

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