What is WOMMA:
Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. WOMMA is a coalition comprised of hundreds of top marketers who are learning how to encourage and amplify this natural phenomenon while respecting and protecting its honesty and integrity. To learn more about us, scroll down.

People fear the unfamiliar, and marketing techniques are no exception. WOMMA's job is to educate the public about this new and exciting practice. Without our support, the industry will face unfair criticism from people who don't fully understand it. And without your support, we can't possibly accomplish our goals. The future of our industry depends on WOMMA, and the future of WOMMA depends on you.

CIC is the member of WOMMA (View)