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  • November 10, 2016

    Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2016 China Social Media Landscape

Kantar Media CIC Launched China Social Media Landscape 2016.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Management team

Michael Toedman


Michael Toedman is CEO of Kantar Media CIC. Michael has worked in international digital media and marketing for over 25 years in London, New York, Hong Kong & now Shanghai, with extensive experience in digital, network, programmatic and social media. In addition Michael has served in leadership roles in the industry including as the President and Chairman of the International Advertising Association both in the UK and Hong Kong.


Linda Xu

Head of Research & Consulting

Linda has almost 20 years consumer research experience in both Mainland China and US. With experience in advanced analytics and modeling, Linda used different research tools to help both multinational and local clients in categories include FMCG, Telco, Travel, Automotive, and Healthcare.

Prior to joining CIC, Linda lead the custom research team of Consumer Goods and Retail sector at GfK Shanghai office and the Non-FMCG modeling team of the analytic consulting department at Nielsen China. In US, Linda has worked for BBDO, National Regulatory Research Institute (NRRI), and online research agencies.

Linda received her Doctor's degree from The Ohio State University in US. She studied communication with focus on public opinion research and market research methodology.


Sam Flemming

Founder and Chairman

Sam Flemming is founder of Kantar Media CIC, China's first and foremost provider of social and digital business intelligence. For over 15 years, starting with, China's first e-commerce payment platform, Sam has been at the leading edge of China's digital revolution. Founding CIC in 2004, he has steered the company into position as both thought and market leader in China in social business. CIC was acquired by WPP's Kantar Media in 2012. Since 2016, Sam Flemming has been promoted to Chairman, with a primary focus on major clients and innovation of products, technology as well as social media listening platform.

Kantar Media CIC's tools and professional services help businesses like L'Oreal, Nestlé and Coke convert the 'chatter' from the world's largest, most active digital market into superior business performance. Kantar Media CIC also distills intelligence from 9 e-commerce platforms, search, online news and other digital platforms where netizens communicate and transact. Kantar Media CIC has recently extended its services to cover 67 languages in 190 markets with offices in Shanghai, Beijing, Hong Kong and Singapore and can collaborate with Kantar Media offices all over the world.

Sam has a keen understanding of both China and Asia Pacific's landscape's leading players and the evolving relationship between advertisers and consumers. Extensively referenced and interviewed by media sources worldwide, Sam is highly respected amongst industry experts. 



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