Our Work

As China's first and leading provider of Internet intelligence and insights based on IWOM (Internet Word of Mouth), CIC provides customized research consulting services, syndicated reports, as well as technical solutions and platforms to help companies meet their business and marketing needs. Since coining the term IWOM in 2004, CIC has pioneered the industry by supporting strategic planning and innovations across the entire spectrum of communications including brand reputation, business intelligence, product development, advertising, media, campaign planning and execution all via an objective, third party perspective.

Utilizing its patent pending text mining technology and analytic tools, CIC makes sense of over 46 million naturally occurring consumer comments every month. CIC gathers these messages from a range of uniquely Chinese social media platforms including blogs, BBS and social network sites and applies its unique, China-derived methodology and indexes to provide a detailed and comprehensive picture of online discussions and their implications. CIC has analyzed and archived well over 1.5 billion mentions of brands and products from well over 1 billion consumer comments.

CIC has built and maintained strong, long term retainer relationships with multinational agencies and Fortune 500 companies, including Nike, Pepsi, Intel, L'Oreal Group, BMW, P&G, Unilever and many more.

Our Vision

CIC defines Internet Word of Mouth (IWOM) as text and multimedia content related to companies, products or services shared by netizens, including brands and consumers, via online community platforms such as BBS (online message boards), blogs and video sites. At the core of the definition lies the fact that brands and consumers are netizens, standing on equal footing. The Internet Community is fundamentally redefining the relationship between brands and consumers where consumers are not longer just an audience, but also becoming collaborators, insight providers, customer service providers, media publishers and ultimately partners. Brands need to follow the Listen-Know-Participate framework closely and to participate in the community more effectively and meaningfully in order to become better "corporate netizens."

CIC sees IWOM as intelligence that is essential to strategic marketing communications, including market research, PR, marketing, digital marketing and competitive intelligence. It is not a tactic, but rather a strategy to better plan, execute and track the impact of communications. From a complex and ever-shifting Internet environment, CIC is committed to deriving credible objective data and reliable perspective to offer our clients in support of strategic planning.