value and culture

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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value and culture

CIC is youthful and experienced; passionate and professional, detailed and open-minded.

We talk the talk, but we also walk the power of IWOM. To understand more about what we think and feel, see our company blog seeisee (Chinese) and our Founder Sam Flemming's China IWOM blog (English). On our internal group, wiki and BBS, our team members share ideas on how to improve what we do and the ways we do it (as well as occasional rants and raves about the latest net star or Web2.0 application).

We have intense ping-pong tournaments, take occasional parties and trips, organize some contests and sometimes decorate our office by ourselves. To get a feel for our daily life, check out our posts on CIC Life.

Some of us lived through the first dot com boom in China, so while we have an appreciation of the essence and power of web2.0, including online communities, we also understand that some of the talk is, well, excessive.

We have international understanding with a local focus. We have local Chinese managers from leading international firms (including market research) and an American founder who worked with a leading local firm. We speak English, Mandarin, and Shanghainese (and American Southern Dialect). We also speak the language of Chinese Net Culture and have developed our own CIC language.

In order to offer retainer clients customized reports, CIC employs Expert IWOM analysts supported by proprietary, Chinese language based text mining technology (patent pending), data processing technology and data visualization technology. CIC’s retainer relationships stretch over multiple years with a multinational clientele consisting of Fortune 500 companies. We have been doing this in China longer than anyone. We love what we do, and we would love to contribute to your organization's success. We are excited by the evolution and development of IWOM in China and are confident in our ability to help brands make sense of the buzz within China's social Internet communities.


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