China is the largest market in the world in terms of ‘Overseas Studies’. Chinese students are getting online to share with other netizens information concerning their visa applications, the exchange rate of the British pound, as well as info pertaining to cuisine and weather in the countries of choice. Social media, especially BBS have been an important source of various relevant information which may influence the final decisions of the netizens.
Kantar Media CIC has had an experienced team of analysts at the service of education clients since 2008. We have developed strategic relationships with the best education brands and institutions, including the British Council and CFA.
We successfully support our clients in understanding the IWOM landscape of the education market in China, and glean insightful implications for brands and institutions based on related online discussions.
Kantar Media CIC launches new ‘Youth Report’
View 2009 Youth overview report (Data period: Jan - Jul 2009)
Information on other industries