Kantar Media secures change-maker Bas de Vos to spearhead audience data innovations
De Vos to lead continued developments in audience data
within targeting and activation systems.
26 March 2018 Kantar
Media, a global leader in media intelligence, is delighted to announce the
appointment of Bas de Vos as Global Director for Audience Targeting &
Vos, who joins directly from GfK, brings over 20 years of media measurement and
digital experience to Kantar Media. De Vos will lead
the evolution of Kantar Media’s audience offer, connecting gold
standard currency measurement, third party audience data, digital behavioural
data and consumer insight to drive better targeting decisions
on the appointment Andy Brown, Global CEO and Chairman of Kantar Media said,
"I am delighted to be welcoming Bas
to Kantar Media. His achievements as Managing Director for SKO Netherlands (JIC
for video measurement) are recognised across the industry. His deep knowledge
of the digital ecosystem and the TV & video industry will ensure Kantar
Media continues to develop holistic, future proofed solutions for our clients."
Vos said, "I am delighted to be
joining Kantar Media in this new role. The role of multi- channel measurement
has never been more important than in today’s digital landscape and I look
forward to being able to bring to bear the combined expertise and scale of
Kantar Media with my vision for digital audience measurement solutions.”
Vos will join Kantar Media in June and will join the Kantar Media Global
About Kantar Media CIC
part of the leading global communication group WPP, Kantar Media is China's
leading business strategies and competitive intelligence provider, servicing
worldwide brands, publishers, agencies and brand owners. Kantar Media provides
paid media analysis , reputation management, business consultation, and consumer
2012, Kantar Media CIC was established through the acquisition of CIC, a social
and digital business intelligence pioneer since 2004 by Kantar Media. The
company offers social buzz analysis, technology solutions, new media research
and social business consultation.
Media CIC enables enterprise to leverage the power of social media and Internet
Word of Mouth for operational and marketing innovation. The company is the
inventor of concept – IWOM and later Social Business to Chinese market. It
consistent provides social business intelligence from an objective, third-party
perspective to global leading brands and agencies.
information about Kantar Media CIC, please visit http://www.ciccorporate.com/, or follow us on Sina Microblog KantarMediaCIC and Wetchat KMCIC.