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2010 Syndicated Report

CIC’s 2010 syndicated category and topic overviews now available! Giving you access to in-depth category and market intelligence.
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CIC history

July 31, 2010
CIC launched IWOMdiscover v1.2 beta, the contemporary version of CIC’s Online Internet Word of Mouth Monitoring Dashboard

July 28, 2010
CIC collaborates with Roland Berger on the release of the Chinese Consumer Report 2010, providing trends and insights into Chinese consumer and online behavior

May 06, 2010
CIC's Beijing office officially opens for business. Address: 2909/29F, Block C, Central International Trade center, 6A Jianguomenwai Avenue, Chaoyang District, Beijing

Mar 15, 2010
On 2010 Consumer day, CIC official website, IWOMmaster platform, IWOMdiscover™ brand-newly relaunched

Feb 4, 2010
CIC collaborates with Ogilvy Public Relations Worldwide to release "ExpoSay" (Edition1), a monthly report on Chinese-language IWOM – or Social Media buzz - related to World Expo 2010 Shanghai

January 21, 2010
CIC's IWOM Master was upgraded, now allowing users to test the beta versions of IWOMdiscoverTM and IWOMexplorerTM

Dec 11, 2009
CIC has now been working in the Internet Word of Mouth (IWOM) space for 5 years,  we host annual IWOM gathering for CIC staff and friends to celebrate CIC’s 5th birthday party

Nov 12, 2009
CIC Released "Making Sense of IWOM": IWOM White Paper on How Brands Can Participate in Online Communities


Oct 21, 2009
CIC Founder blog (seeisee.com/sam) was appraised as one of the most "worth to read" English blog in all  25 for China admen by AdageChina


Sep 24, 2009
CIC Released "Making Sense of IWOM": IWOM White Paper on How IWOM is generated and disseminated

Sep 17, 2009
CIC Released "IMF Report",  Chinese Infant Milk Formula Category Overview Syndicated Report

Sep, 2009
Former CIC COO, Daisy Zhang, is officially nominated as the new CEO of CIC today. Daisy will lead CIC research and consulting team and technology business unit to explore further development on IWOM research on consumer behaviors, online culture and trend, via refined analytical system, tools and research models, which will bring new opportunities to brands on strategic marketing innovations that IWOM brings.

Aug 25, 2009
CIC Released "Youth Report," Chinese Youth Internet Trends Syndicated Report

Aug 21, 2009
Held first Likemind in Shanghai: A monthly global coffee date which is focuss on Advertisment, Marketing & design

July 7, 2009
CIC collaborates with Roland Berger to release "Chinese Consumer Report 2009"

Jun 18, 2009
CIC released its White Paper "Making Sense of IWOM - White Paper Series Topic One, the Role of IWOM in Driving Purchase Decisions", uncovering the role and level of importance of netizens' recommendations and opinions in the consumer purchase decision making process.

Jun 1, 2009
CIC released IWOM master, the first Internet Word of Mouth (IWOM) analytics and service dashboard in China. Putting CIC's patent pending technology in the hands of our clients and agencies.

Nov 25, 2008
CIC released "The Internet is THE Community" IWOM White Paper Series, providing a comprehensive overview of Internet Word of Mouth (IWOM) landscape and its development in China.


May 13, 2008
CIC released first comprehensive study of Chinese sports Internet Word of Mouth


Mar, 2008
VMarketing China selects CIC's Sam Flemming as one of the top 100 marketers for 2nd year in a row.

Feb 2, 2008
CEO Sam Flemming's IWOM Trends for 2008 article was featured on the WOMMA Word blog

Jan 21, 2008
CIC released First Comprehensive Study of Chinese Notebook Internet Word of Mouth

Jan 1, 2008

CIC becomes a member of WOMMA (the Word of Mouth Marketing Association)

Dec 10, 2007
CIC receives it's 1st round of strategic investment. The funding team is led by Marc van der Chijs, co-founder of Tudou

Nov 6, 2007
CIC Released First Comprehensive Study of Chinese Automobile Internet Word of Mouth

Oct 29, 2007
CIC redefined the term "IWOM" broadening the definition to now also include the concept of brands' communicating with their consumers on various social media platforms

Sep 5, 2007
Sam Flemming, CEO of CIC, was awarded "Model Worker" by Danwei. China's leading media and advertising blog

Apr 12, 2007
CIC's first IWOM Roundtable was held at Kathleen's 5, attracting many industrial players and brand managers to come along and discuss the future of IWOM in China

March, 2007
Marketing China selects CIC's Sam Flemming asone of the top 100 marketers in China

Feb 13, 2007
CIC collaborates with Edelman to release its 1st IWOM white paper on Health Care

Jan 19, 2007
CIC rebrands itself with a new logo and corporate website, changing the company name from "CIC data" to "CIC"

Jan 19, 2007
CIC launched its company blog seeisee.com

July 19, 2006
The first issue of CIC Watch was delivered to CIC's retainer customers – reporting on Internet topics that were receiving lots of buzz, net culture and the growth of the social media landscape

Mar 9, 2006
CIC was featured in the Youth Daily, our first exposure in the mainstream media

Mar 5, 2006
CIC's Chinese website was launched

Dec 23, 2005
CIC doubles its work space

March, 2005
CIC won their first IWOM monitoring contract and was responsible for helping a world-renowned chemical company track and understand the impact of a huge chemical crisis. Following on from this CIC began to take on more and more retainer relationships with Fortune 500 companies such as Pepsi, Nike, L'Oreal, etc

Dec 11, 2004
CIC was founded and coined the term "Internet Word of Mouth" (IWOM)

 

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