Kantar Media CIC history

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Kantar Media CIC history


November 10, 2016
Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of data points per day that can be leveraged to implement business intelligent solutions using insightful analysis from social media.


August 10, 2016
Kantar Media CIC launched “2016 China Social Media Landscape”, taking the pulse of China's social landscape and presenting five changes and developments that brands, agencies and tech players should understand for 2016.


November 7, 2015
Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition, with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts, plus 12 mother and infant care KOL public accounts as well as 24 brand accounts. This research will prove essential to marketers when they work to create effective content strategy and guidelines that target expecting and new mothers.


October 22, 2015
Kantar Media CIC released a new logo, embodying its new outlook on how to serve clients moving forward. Kantar Media CIC aims to help clients take full advantage of social media and Digital Data to achieve business innovations across the entire organization.


June 4, 2015
CIC launched “2015 China Social Media Landscape”, demonstrating six changes and developments that brands, agencies and tech players should understand.


December 11, 2014
CIC held its fantastic celebration – “The Next Golden Decade Starts Now: 10 years of social media, intelligence and insight” to celebrate CIC’s 10th anniversary. Many clients, media partners as well as several social media professionals were invited to review the development process of CIC and social media in China during the last decade, and more importantly, to look forward to the next ten years in big data era with CIC’s founder/CEO Sam Flemming.


October 13, 2014
CIC officially releases 2014 From Social Business to Big Data white paper—Insights from CIC's 2013-2014 China Enterprise Social Business Survey. The cohesion of CIC thoughts and practices, could help Chinese enterprises to recognize and correctly understand social business and gain value from it through our demonstration and analysis of the leading enterprises to provide suggestions for enterprises social business advancement to big data.


March 14, 2014
CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.  


March 13, 2014
CIC and Ogilvy Public Relations China released the latest white paper "2013 Crisis Management in the Social Era" that analyzes the top 20 crises on Chinese microblogs last year. The white paper serves as a guide in helping brands to better organize and fine-tune their crisis communication, especially on social media. 


February 26, 2014
CIC 2014 China Social Media Landscape Published. The 2014 landscape portrayal is split into two parts, ‘Social Marketing Core Platforms’ and ‘Interest Communities for Target Segmentation’. Starting from inside out, the platforms rings are ‘International Benchmarks’, ‘Cross-screen Distribution’, ‘Platform Category’ and ‘Business Strategies’.


December 16 ,2013
Kantar Media acquires FishEye Analytics. Asia-Pacific clients to benefit from strengthened language expertise and cutting-edge technology in social media field together with CIC intelligence.

September 11, 2013
CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel”. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.


July 22, 2013
CIC Shanghai headquarters has officially moved to 4th Floor, Building 6, Fenglin Link, No.485 Feng Lin Road, Xuhui District, Shanghai.


April 9, 2013
CIC Beijing office has officially moved to Room 801, Union Plaza, No.20 Chao Wai Da Jie, Chaoyang District, Beijing.


April 2 ,2013
CIC is honored to release the most up to date version of industry infographic, the “CIC China Social Media Landscape 2013”. The diagram arranges China’s social media platforms into 4 categories based on the maturity level and functional dependency, including ‘Functional Networks’, ‘Core Networks’, ‘Value-Added Networks’, ‘Emerging/Niche Networks’.


April 1, 2013
Daisy Zhang (张伟) steps down as CIC CEO.

March 1, 2013
Sam Flemming returns to CIC CEO role,Connie Leung joined CIC as Senior VP of Consulting Business & Marketing.


January 17, 2013
CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper “2012 Crisis Management in the Microblog Era” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling it, shortening its duration and lowering the overall level of negative buzz. The report also ranks China’s top 10 crises in the public credibility, personal and brand categories in 2012


January 5, 2013
CIC have released the latest installment in the "From Social Media to Social Business” white paper series, Topic 3: China’s Social Business Development Road Map. The white paper establishes the concepts of “core” and “extension” in relation to social business practice, aiming to help enterprise effectively leverage social insight across the organization, for better business performance. 


July 6, 2012
CIC release the next installment in our white paper series "From Social Media to Social Business” - Topic 2: The Social Innovation of Market Research. This white paper expands on the concept of “four in one” social media research, and its inherent difference with traditional market research. It focuses on the way traditional market research can be innovatively integrated with social market research, and advocates opening of the market research industry to revolutionize business.

April 21, 2012
CIC is the only new media research institution involved “Shanghai United Walkathon”. The event is held by the Shanghai United Foundation, aimed at gathering support for non-governmental, fund-raising programs for children.

March 21, 2012
SINA Weibo and CIC joint release the “2012 Corporate Weibo White Paper”. This white paper presents the overall development of enterprise application of weibo, the first industry benchmarks and examples of successful operating strategy that forms the basis of effective enterprise weibo operation.

February 29, 2012
CIC and GroupM Knowledge joint release <2012 IWOM Watch Travel Special Edition>. This report aims to provide a bird's eye view on the consumer, hot content & culture and e-community in Travel category with the latest Social Media content.

February 8, 2012
Ogilvy PR and CIC joint release the white paper-“Crisis Management in the Microblog Era”, uncovers unique characteristics of microblog-driven crises and suggests ways that brands can minimize the potential risks.

January 17, 2012
CIC has agreed to be acquired by WPP’s Kantar Media. The deal extends WPP unit’s capabilities in social media listening and analysis into world’s second largest ad market, China. Further, the relationship will allow CIC to bring social business intelligence and insight to Kantar and across the whole WPP network, as well as replicate its success in the broader Asia Pacific market.

December 14, 2011
CIC and GroupM Knowledge released the joint white paper 'The Vibrant Lives of Digital Youth: China’s Young Consumers in the Age of Social Media'. This white paper delves deeply into Chinese youth’s networking behavior, self-expression, emotional preferences, and the impact of online and offline social environment on their personal development, aiming to gain better understanding of this audience’s psychology and behavior, and in turn, influence effective and resonant marketing strategy targeting this group.

October 19, 2011
Maintaining their position as the industry standard and a driving force of China’s social business revolution, CIC, in collaboration with SINA, have released joint white paper - 'Microblog Revolutionizing China’s Social Business Development'.

August 10, 2011
CIC, in collaboration with GroupM, release 2011 China Luxury White Paper "The Voice of Luxury: Social Media and Luxury Brands in China".Based on the fundamental principle of listening to the online conversation around luxury goods, we direct our focus to the study of Chinese consumer culture; the hottest topics and defining behaviors of the luxury category within the context of social media and IWOM. This facilitates a deeper understanding of the luxury consumer and luxury brand positioning in China. We will go on to examine the opportunities and challenges confronted by luxury brands searching for a voice within social media, allowing them to effectively participate in China’s online conversation.

August 6, 2011
On the 6th of August, CIC officially released new upgraded version of IWOMcooperator (1.2.2) – Social Media Engagement Platform.

May 20, 2011
CIC officially released the open beta version of  its Social Media Engagement Platform, IWOMcooperator.

May 20, 2011
IWOMmaster, China’s first Social Business Support System launched in June 2009, has recently been upgraded. The new version enables IWOMmaster to be even more flexible in meeting the challenges and opportunities of social business.

March 15, 2011
CIC released the first issue of the white paper series "From Social Media to Social Business” Topic1: An Overview of the Evolution of Chinese Social Media.

January 21, 2011
CIC is proud to officially announce that our Technology Business Unit General Manager, Denis Yu, is to become CIC’s CTO.

December 6, 2010
On December 6th, CIC released IWOMcooperator beta version. IWOMcooperator is the social media engagement platform under IWOMmaster.

November 15, 2010
CIC and Sina announced a strategic partnership to address the growing demand of social business.The cooperation leverages Sina’s powerful microblogging platform, Weibo (the ‘Twitter’ of China) and is expected to lead to new models and methodologies to bring value to enterprises.

November 10, 2010
New York, NY.--(PRWEB)—Converseon and CIC announced today a strategic partnership to effectively integrate CIC’s Chinese social monitoring and analytics capabilities into Converseon’s global Conversation Mining Listening solutions.

September 7, 2010
In 2010, CIC were the first in China to raise the concept of “Social Business”. We define a Social Business as “an organization designed consciously around social tools, social media, and social networks, as a response to the outgrowth of web 2.0 technology and its reshaping of brand/consumer communication and overall business disciplines”.

July 31, 2010
CIC launched IWOMdiscover v1.2 beta, the contemporary version of CIC’s Online Internet Word of Mouth Monitoring Dashboard

July 28, 2010
CIC collaborates with Roland Berger on the release of the Chinese Consumer Report 2010, providing trends and insights into Chinese consumer and online behavior

May 06, 2010
CIC's Beijing office officially opens for business. Address: 2909/29F, Block C, Central International Trade center, 6A Jianguomenwai Avenue, Chaoyang District, Beijing

March 15, 2010
On 2010 Consumer day, CIC official website, IWOMmaster platform, IWOMdiscover™ brand-newly relaunched

February 4, 2010
CIC collaborates with Ogilvy Public Relations Worldwide to release "ExpoSay" (Edition1), a monthly report on Chinese-language IWOM – or Social Media buzz - related to World Expo 2010 Shanghai

January 21, 2010
CIC's IWOM Master was upgraded, now allowing users to test the beta versions of IWOMdiscoverTM and IWOMexplorerTM

December 11, 2009
CIC has now been working in the Internet Word of Mouth (IWOM) space for 5 years,  we host annual IWOM gathering for CIC staff and friends to celebrate CIC’s 5th birthday party

Nov 12, 2009
CIC Released "Making Sense of IWOM": IWOM White Paper on How Brands Can Participate in Online Communities

October 21, 2009
CIC Founder blog (seeisee.com/sam) was appraised as one of the most "worth to read" English blog in all  25 for China admen by AdageChina

September 24, 2009
CIC Released "Making Sense of IWOM": IWOM White Paper on How IWOM is generated and disseminated

September 17, 2009
CIC Released "IMF Report",  Chinese Infant Milk Formula Category Overview Syndicated Report

September, 2009
Former CIC COO, Daisy Zhang, is officially nominated as the new CEO of CIC today. Daisy will lead CIC research and consulting team and technology business unit to explore further development on IWOM research on consumer behaviors, online culture and trend, via refined analytical system, tools and research models, which will bring new opportunities to brands on strategic marketing innovations that IWOM brings.

August 25, 2009
CIC Released "Youth Report," Chinese Youth Internet Trends Syndicated Report

August 21, 2009
Held first Likemind in Shanghai: A monthly global coffee date which is focuss on Advertisment, Marketing & design

July 7, 2009
CIC collaborates with Roland Berger to release "Chinese Consumer Report 2009"

June 18, 2009
CIC released its White Paper "Making Sense of IWOM - White Paper Series Topic One, the Role of IWOM in Driving Purchase Decisions", uncovering the role and level of importance of netizens' recommendations and opinions in the consumer purchase decision making process.

June 1, 2009
CIC released IWOM master, the first Internet Word of Mouth (IWOM) analytics and service dashboard in China. Putting CIC's patent pending technology in the hands of our clients and agencies.

November 25, 2008
CIC released "The Internet is THE Community" IWOM White Paper Series, providing a comprehensive overview of Internet Word of Mouth (IWOM) landscape and its development in China.

May 13, 2008
CIC released first comprehensive study of Chinese sports Internet Word of Mouth

March, 2008
VMarketing China selects CIC's Sam Flemming as one of the top 100 marketers for 2nd year in a row.

February 2, 2008
CEO Sam Flemming's IWOM Trends for 2008 article was featured on the WOMMA Word blog

January 21, 2008
CIC released First Comprehensive Study of Chinese Notebook Internet Word of Mouth

January 1, 2008

CIC becomes a member of WOMMA (the Word of Mouth Marketing Association)

December 10, 2007
CIC receives it's 1st round of strategic investment. The funding team is led by Marc van der Chijs, co-founder of Tudou

November 6, 2007
CIC Released First Comprehensive Study of Chinese Automobile Internet Word of Mouth

October 29, 2007
CIC redefined the term "IWOM" broadening the definition to now also include the concept of brands' communicating with their consumers on various social media platforms

September 5, 2007
Sam Flemming, CEO of CIC, was awarded "Model Worker" by Danwei. China's leading media and advertising blog

April 12, 2007
CIC's first IWOM Roundtable was held at Kathleen's 5, attracting many industrial players and brand managers to come along and discuss the future of IWOM in China

March, 2007
Marketing China selects CIC's Sam Flemming asone of the top 100 marketers in China

February 13, 2007
CIC collaborates with Edelman to release its 1st IWOM white paper on Health Care

January 19, 2007
CIC rebrands itself with a new logo and corporate website, changing the company name from "CIC data" to "CIC"

January 19, 2007
CIC launched its company blog seeisee.com

July 19, 2006
The first issue of CIC Watch was delivered to CIC's retainer customers – reporting on Internet topics that were receiving lots of buzz, net culture and the growth of the social media landscape

March 9, 2006
CIC was featured in the Youth Daily, our first exposure in the mainstream media

March 5, 2006
CIC's Chinese website was launched

December 23, 2005
CIC doubles its work space

March, 2005
CIC won their first IWOM monitoring contract and was responsible for helping a world-renowned chemical company track and understand the impact of a huge chemical crisis. Following on from this CIC began to take on more and more retainer relationships with Fortune 500 companies such as Pepsi, Nike, L'Oreal, etc

December 11, 2004
CIC was founded and coined the term "Internet Word of Mouth" (IWOM)


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