CIC Releases the First Comprehensive Overview of Internet Word of Mouth (IWOM) Development in China

 

"The Internet is THE Community": IWOM White Paper Series on Internet Word of Mouth (IWOM) Development in China

November 25, 2008

 

SUMMARY

 

In the first comprehensive overview of the development of Internet Word of Mouth (IWOM) in China, Shanghai based IWOM research and consulting firm CIC analyzes the development of social media in China.

 

The Chinese Internet population is now the largest in the world with over 253 million users, exceeding even the number of US Internet users. The purpose of this white paper series is to review the rapid growth of China's Internet population and diverse Internet platforms as well as to explore the creativity and passion of Chinese netizens and the Internet Community. The Internet Community in particular is a major element of the Internet experience that is redefining and revolutionizing relationships that individuals have with each other along with the relationships they have with institutions.

 

"THE INTERNET IS THE COMMUNITY" WHITE PAPERS SERIES BACKGROUND

 

In order to systematically understand the passion and creativity of netizens and measure its implications on business, CIC has divided the series into four topics:

 

• Topic One: The Chinese IWOM Landscape – An overview of the development, the architecture and the impact of Chinese IWOM.
• Topic Two: Alternative Ways to Measure Internet Community Dynamics – An introduction to some examples of community measurement indexes to display the dynamics of the Internet environment. This introduction will help brands and community owners systematically understand the impact and importance of community and IWOM from a third party perspective.
• Topic Three: The Diversity of Chinese Net Language – A look at the importance and uniqueness of Chinese net language and how it has become an integral part of netizens’ life online.
• Topic Four: Reshaping the Relationship between Brands and Consumers – Exploration of the power of the community and how the Internet Community is redefining the relationship between brands and consumers by leveling the playing field.

 

Topics One and Two of "The Internet is THE Community": IWOM White Paper Series on IWOM Development in China will be released on November 25, 2008 to coincide with CIC CEO Sam Flemming's hosting of a panel at AdTech Shanghai where he will moderate a discussion on Internet Word of Mouth in China: Brands Engaging with Real People, Real Talk and Real Community. Topics Three and Four will be released in early December to coincide with CIC's 4th anniversary.

 

MULTIMEDIA ELEMENTS

Download CIC logo	Sam Flemming CEO/Founder of CIC	Topic one - The Chinese IWOM Landscape 2008.O3
The Architecture Of Participation	Topic two-Alternative Ways to Measure Internet Community Dynamics 2008.O3	BBS OLYMPICS Keyword Association Mapping

 

 

ABOUT CIC

 

CIC is the leading IWOM research and consulting firm in China. Since 2004, CIC has pioneered the concept of IWOM that is redefining the relationship between brands and consumers. CIC coined the term Internet Word of Mouth and is the thought leader in utilizing it for strategy planning and application in marketing communications. CIC is committed to both providing objective third party strategic advice to clients and promoting the healthy development of the Internet Community in China. CIC's research and discussion of IWOM's impact and best practices can be found on its company blogs, in its IWOM white papers and IWOM watch reports and through its IWOM roundtable events such as IWOM summit and IWOM classroom.

 

CIC offers customized research and consulting service to its stable of retainer clients through its expert IWOM analysts supported by proprietary Chinese language based text mining technology (patent pending), data processing technology and data visualization technology. CIC's retainer relationships stretch over multiple years with multinational clients from Fortune 500 companies.

 

CIC's continual development and evolution is driven by a unique, powerful and open mindset and learning culture which at its foundation continually seeks to understand how the Internet, and IWOM, is redefining the relationships between brands and consumers.

 

For more information, please visit www.cicdata.com (CIC website), www.seeisee.com (CIC Company blog in Chinese) and www.seeisee.com/sam (CEO's company blog in English).

Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 86-21-5237 3860/61/62/63 ext.877 to arrange an interview for additional quotes, or for more information on the study.