L-K-PTM principle advising clients as a strategy for leveraging IWOM
- "Listen" means listening to netizens' voices about your brand, product, or service.
- "Know" means understanding the communities and cultures that provide the context for the talk.
- "Participate" means to meaningfully interact, inspire and/or contribute to netizens' world.
CIC combines advanced technology with leading IWOM marketing expertise
- Proprietary Technology
Quality data collection to avoid “garbage in”
Comprehensive category based data collection (not just key word based)
Multi-layered, deep analytics ‘slice and dice’’ massive volumes of consumer comments
- Leading Team of Experts
Analysts with unique combination of category, IWOM and brand communications experience
Engineers with advanced and international degrees and experience in artificial intelligence, data mining and data base technology
- Unmatched Experience
The first IWOM research and consulting firm in China
Pioneered application of IWOM with leading brands in China since 2004
Patent pending technology utilizing detailed taxonomy libraries.
- Semantic search: Semantic search with keyword taxonomies covering 17,000 brand names and 8,000 category attributes for different categories including all brand names, net slang and other related terms means no need for identifying or programming your own key words.
- Comprehensive category based data collection: CIC collects ALL data related to categories, not just certain key words means you can analyze complete category trends, not just those around your brand.
- Quality data: Qualified data from leading sources undergoes quality assurance to ensure "quality in, quality out" (not garbage in, garbage out).
- In-depth Analytical Tools: Sophisticated , patent pending research-based "slice and dice" analytic tools allow you to compare buzz volume from these thousands of brands, products and two levels of attributes on an ongoing monthly basis
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