| Jun 1, 2009 |
CIC RELEASES THE FIRST INTERNET WORD OF MOUTH (IWOM) ANALYTICS DASHBOARD IN CHINA
IWOM master puts consumer and media intelligence with a 3rd party perspective at your fingertips
June 1, 2009
SUMMARY
After 4 years as the Internet Word of Mouth (IWOM) thought leader in China, Shanghai based IWOM research and consulting firm CIC is now putting consumer and digital intelligence at your fingertips with the launch of its powerful IWOM master online dashboard, the first of its kind in China.
IWOM master provides a full set of IWOM analytics which allows marketers to take the pulse of their brands' and products' online buzz dynamics and tap into the social media world. Marketers can utilize the tool to derive consumer insight, develop digital PR and campaign strategies and track reputation.
In addition to the standard metrics of social media, like buzz volume and sentiment, IWOM master helps marketers track China specific measurements of influence for communities and online opinion leaders from the 3rd party perspective. CIC is an independent agency that only measures, and does not engage in marketing execution.
Utilizing the core technology previously only available to CIC's analyst team, the dashboard is powered by CIC's patent pending text mining engine developed for the unique Chinese social media landscape. This technology implements a semantic search to 'slice and dice' CIC's exclusive categorized archive of over 1 billion online consumer comments with over 1.5 billion pre-identified mentions of brand, product and attribute mentions by tens of millions of consumers dating back to 2004. The IWOM master is a simple yet powerful tool for understanding the Chinese consumer and the digital world they live in.
IWOM master is a consumer and digital analytics platform for strategic brand communications planning
More than just a simple "buzz clipping" or online reputation tracking platform, IWOM master provides strategic insight via a comprehensive, quantitative research-based methodology developed for the unique China market, including:
• Buzz content and trends with built-in industry, category, brand and product analysis
IWOM master is powered by patent pending, Chinese language text mining technology infused with China experience
With CIC's powerful semantic search technology and industry specific keyword taxonomies built based on CIC's years of experience in the China market, there is no need for keyword programming; users can simply select from pre-programmed menus covering 300,000 different brands, products and attributes which take into account net slang and all relevant English and Chinese name iterations. This makes the dashboard not only easy to use, but also allows for more reliable and accurate measurement.
IWOM master offers objective, comprehensive and professional measurement and analytics from a 3rd party perspective
CIC is an independent China IWOM research and consulting firm. Since CIC does not do marketing execution or 'buzz marketing' of any kind, CIC can offer a '3rd party' perspective void of the inherent conflict of interest that comes with marketing agencies which try to both "influence" and "measure" the buzz they create. Furthermore, our solutions come from almost 5 years of an exclusive focus on working with Fortune 500 clients to understand the essence of IWOM and IWOM analytics.
IWOM master is a service platform showcasing all of CIC's IWOM services
In addition to the newly launched dashboard service, for full access accounts, IWOM master offers immediate access to deliverables from CIC's customized and syndicated reporting as well as easy access to CIC's other IWOM resources, including CIC's IWOM trend watch reports, IWOM whitepapers, seeisee blogs, and glossaries.
ABOUT CIC
CIC is the thought leader in Internet Word of Mouth (IWOM) with over 4 years experience in China working with cutting edge clients across multiple industries on a retainer basis. With a proven approach and case studies, CIC is the first and best option in China to help clients makes sense of the buzz. CIC coined the term IWOM and has pioneered the concept of IWOM, redefining the relationship between brands and consumers. CIC is committed to both providing objective third party strategic advice to clients and promoting the healthy development of the Internet Community in China. CIC's research and discussion of IWOM's impact and best practices can be found on its company blogs, in its IWOM white papers and IWOM watch reports and through its IWOM roundtable events such as IWOM summit and IWOM classroom.
CIC offers customized and syndicated reports as well as an industry leading IWOM analytics dashboard which is supported by proprietary Chinese language based text mining technology (patent pending), data processing technology and data visualization technology. CIC's retainer relationships stretch over multiple years with multinational clients from Fortune 500 companies.
CIC's continual development and evolution is driven by an unique, powerful and open mindset and learning culture which at its foundation continually seeks to understand how the Internet, and IWOM, is redefining the relationships between brands and consumers.
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