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Public Speech

  • September 9-10, 2008: Avail Corporation Integrated 2.0 Communications Conference (Shanghai, China): Speech and Workshop 
  • September 1-4, 2008: The Youth Marketing Forum Asia 2008 (Singapore): Presentation and Workshop "Introduction on how to integrate IWOM into marketing communications programs " 
  • July 31, 2008: China Economic Review Focus on Branding in China Conference (Shanghai, China): "Internet Word of Mouth and Branding in China" 
  • July 3, 2008: Glimpses of China 2008 (Shanghai, China): "Overview of the Chinese Internet and Youth Culture" 
  • June 16, 2008: China New Media Event (Amsterdam, Netherlands):“Keynote address on IWOM Landscape in China” 
  • June 11, 2008: Edelman PR Annual Global Leadership Meeting (Shanghai, China): "Digital Roundtable Discussion on Chinese Social Media" 
  • May 31, 2008:2008 Ernst & Young Global Symposium (Beijing, China) "Introduction on how to integrate IWOM into marketing communications programs in China" 
  • April 19, 2008: Marketing Managers Group "Marketing 2.0: How Internet Word of Mouth is being integrated into marketing communications by leading brands in China" 
  • April 18, 2008: IPREX Global Management Meeting "Getting Business Results From Communications in China" 
  • November 28, 2007: Nurturing & Commercializing Online Communities Forum "New Trends for Online Marketing & Advertising (M&A)" 
  • October 23, 2007: The American Chamber of Commerce in Shanghai "21st Century PR: Executives and their Blogs" 
  • October 17, 2007: Adtech Beijing "Viral Marketing and Word-of-Mouth Strategies and Best Practices" 
  • September 19, 2007: Amcham: Under the Digital Influence "Decoding China's Internet Scene" 
  • September 14, 2007: China Youth Branding & Marketing Forum "IWOM: Insights from Blogs and BBS for More Effective Communications with Today's Youth" 
  • August 23, 2007: Lnoppen 3rd Annual Competitive Intelligence China Summit "Utilizing text mining of BBS and Blog messages for market intelligence" 
  • August 17, 2007: EUCCC: The Internet in China, Impact and Opportunities for Business "Internet Trends in China - user segmentation, usage patterns, online shopping, web advertisement" 
  • July 19-20, 2007: 2007 China Entertainment Economy & Interactive Marketing Summit "Analysing trends of IWOM and developing strategies for effective brand communication" 
  • April 23-24, 2007: Lnoppen Interactive Viral Marketing "Listen-Know-Participate: A systematic approach to Internet Word of Mouth (IWOM) Centered Marketing" 
  • March 1, 2007: Marketing to Women China 2007 "Leveraging the Power of Word of Mouth to Maximize Market Penetration" 
  • November 28, 2006: Digital Marketing Communication Conference "Utilizing Internet Word of Mouth for Consumer Insight" 
  • October 28-29, 2006: Chinese Blogger Conference
  • October 18, 2006: AD: TECH "Integrating Viral and Word of Mouth Strategies" 
  • September 25, 2006: Beijing American Chamber of Commerce "Getting Blogged Down: Handling a PR Crisis in the New Media" 
  • April 18, 2006: Shanghai American Chamber of Commerce Marketing Committee "Blogs and BBS in China: listening and learning from your customers online" 
  • January 17, 2006: Shanghai Rotary Club "They're talking about you on blogs and message boards: are you listening?" 
  • November 16, 2005: AD: TECH Shanghai Buzz, Viral, Blog, Marketing