At CIC, we think a lot about the world of IWOM. In fact, we have set up a group in the company called CIC labs that brings together our 'research-minded engineers' with our 'technically-minded researchers' to ensure the thinking is systematic and results tangible.

Every quarter, we release an IWOM White paper with a focus in a particular industry, which offer both brands and consumers what and how the particular industries are talked about online, as well as what’s the insight behind these buzz.

Tuning into Sports IWOM 2007 Q4:An overview of Internet Word of Mouth around sports on Chinese online social media (BBS and Blog)
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Tuning into Notebook IWOM, 2007 Q3:An overview of Internet Word of Mouth around notebooks on Chinese online message boards (BBS). (Issue Date: January 2008, Data Covered: Q3 2007)
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What's Driving Auto Buzz: An overview of Internet Word of Mouth around automobiles on Chinese online message boards (BBS). (Issue Date: November 2007, Data Covered: Q2 2007)

The Talk About Phones: An overview of Internet Word of Mouth around autophones on Chinese online message boards (BBS).

Word of Health: Listening to and learning from Internet Word of Mouth discussions about the healthcare and pharmaceutical industries (co-authored by Edelman China)