CIC Resources
IWOM White Paper
Tuning into Notebook IWOM, 2007 Q3
An overview of Internet Word of Mouth around notebooks on Chinese online message boards (BBS).IWOM Newsletter
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公司博客：seeisee网论我见 CEO Blog: China IWOM Blog
What is IWOM
What We Do
CIC was the first to launch the Internet Word of Mouth (IWOM) concept in China. After extensive experience with clients, we refined the definition in November, 2007: Text and multimedia content related to companies, products or services shared by netizens, including brands and consumers, via online community platforms such as BBS (online message boards), blogs and video sites.
CIC is the first Internet Word of Mouth (IWOM) research and consulting firm in China. To put it simply, we help our clients make sense of the buzz found on blogs, BBS and other IWOM platforms. Utilizing over three years of accumulated experience, we have developed an approach to tracking IWOM that is balanced by our proprietary technology and IWOM expertise.
What's New
- March, 2008: Sam Flemming's new post "IWOM, the Source of Topic Marketing (PDF)" was published on Admen magazine.
- March 6, 2008: Sam Flemming was interviewed by Pacific Epoch: PE Interview With CIC's Sam Flemming (PDF).
- March, 2008: VMarketing China selects CIC's Sam Flemming as one of the top 100 marketers (PDF) for 2nd year in a row.
- April 23, 2008: Benelux Chamber of Commerce in China (BenCham) "Marketing strategies in China: In cooperation with Louvain School of Management"
- April 19, 2008: Marketing Managers Group "Marketing 2.0: How Internet Word of Mouth is being integrated into marketing communications by leading brands in China"
- April 18, 2008: IPREX Global Management Meeting "Getting Business Results From Communications in China"
Recent meetings held with 15 marketing communications directors, managers and CxO's from some of the most important and innovative companies in China show that IWOM is shifting from a "nice to have" to a "must have" for many companies and is becoming a key part of marketing communications.
