Bristol-Myers Squibb Company

CIC is one of the leading consulting companies in China that offers clients with deep insight into the online community, where both current customers and potential customers may openly exchange experiences and ideas.

CIC's insight into this particular community gives us a new dimension when consolidating our integrated marketing communications strategies.

CIC is also able to help gauge the effectiveness of our integrated marketing communications campaign on a regular basis and provides us with timely feedback to adjust our tactics.

PepsiCo International

The PepsiCo China marketing team finds CIC's tools and services to be very useful for our brand campaigns development and monitoring. CIC pioneers IWOM which is essential for buzz program development and they have also developed many other i-marketing tools to help us systematically monitor and analyze the word-of-mouth on web. All these help us gain useful insights to formulate new interactive programs in a timely manner. We truly enjoy the partnership with CIC to explore the new frontiers of i-marketing in China.

Nike

CIC provides a service that is totally invaluable to marketers – the ability to learn from thousands of conversations on the Internet being had about your brand and the things that are important to it.  What's more, this happens in a totally natural environment without researchers or moderators.  The product is excellent and CIC provides thorough and insightful analysis.