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For leading cosmetics brand (Reputation Management)
In 2006, a major crisis occurred for a leading cosmetics
brand in China. CIC began assisting the brand immediately,
providing daily updates of the crisis which allowed
the PR team to make adjustments in strategy with near
real time information regarding consumer reaction. CIC
also provided a post crisis snapshot to systematically
assess the damage to the brand's product brand and corporate
brand along with detail insights on which products were
most affected and which ones should be chosen for the
brand's re-entry into the market.
For leading computer processor brand (Consumer
Insights Research)
CIC provides reports detailing the content and community
that surrounds the very hot consumer conversations regarding
DIY computers, with specific insight relating to computer
processor. Our insights are fueling new initiatives
related to client PR, marketing, market research, and
media buying.
For leading sports brand (Marketing Strategy)
CIC serves as IWOM guardian providing our comprehensive
retainer package of services. We provide CIC alert services
for client PR department, working closely with their
PR firm to track potential crisis and developing a deeper,
systematic understanding of their reputation. CIC also
works closely with the client's advertising, digital
marketing and media planning agencies to plan campaigns
which are well targeted to where their sports fans are
hanging out online with the most appropriate messaging
and activities. Once these campaigns are launched, we
provide real time tracking to improve the execution
and provide post campaign effectiveness measurement.
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