There are millions of Chinese consumer conversations
being posted by consumers every day. Our IWOM
analysts utilize our proprietary technology to help
our clients make sense of and leverage this powerful
source of insight.
Technology
In order to perform deep analysis
on online conversations from BBS and blogs, CIC has
designed and developed a complete line of proprietary
technologies, which include mass data harvesting, advanced
natural language processing, and text mining. More importantly,
our system is built to meet the unique challenges imposed
by the Chinese language used by internet users on BBS
and blogs. Our state-of-art algorithms and architecture
enable us to process millions of online messages everyday
through information extraction, classification and clustering,
uncovering the hidden information which will help our
professional analysts find strategic insights for our
clients.
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Chinese IWOM analysts
Since 2004, our analysts have developed a systematic
and professional understanding of Chinese IWOM.
We not only know the latest trends, web stars and issues
being discussed on Chinese BBS and blogs, we know what
it all means for our clients and how it may impact or
be leveraged for their marketing, PR, media placement,
product development and market research needs. Led by
our client service director from a leading international
market research firm, our analysts make sure that we
provide quantitative analysis of all the buzz as well
as insight on how the data is actionable and useful.
To learn about our analysts ideas on IWOM,
check out our company blog, seeisee.
Industry Expertise
Our analysts have worked with clients in wireless,
FMCG, hardware, automobile and software industries.
We have established research practice for Automotive,
Mobile Phone Handset and Pharmaceutical Industries.
We are rapidly expanding our knowledge into additional
industries as our client base grows.
For more on our value and deliverables, see Business
Needs, Industry
Specialization and Cases.
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