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CIC is the leading Internet Word of Mouth (IWOM) research
and consulting firm in China. To put it simply, we help
our clients make sense of the buzz found on blogs, BBS
and consumer channels.
We define IWOM as consumer discussions and multimedia
content related to brands, products, or services on
such online channels as BBS (online message boards),
blogs and video channels. With 36.9% of the 137 million internet users in China using BBS (online message boards), 25.3% using blogs, and 76 million using online video sharing sites, the spread and impact and need for monitoring of commercial related IWOM is unprecedented.
Utilizing two years of accumulated experience, we have
developed an approach to
tracking IWOM that is balanced by our proprietary technology
and IWOM expertise. Our teams of IWOM
analysts utilize our unique and powerful technology
developed specifically for the Chinese language and
market to distill actionable insight with sensitivy
towards marketing, market research, media planning,
PR and product development for our stable of Fortune
500 retainer clients.
CIC was founded in 2003 by a team
of local and international professionals with experience
in the Chinese PR, market research and brand consulting
industries.
Below are the attributes that define who we are:
- We are Pioneering the Internet
word of mouth (IWOM) industry in China, with accumulated
valuable experience, historical research data and
many successful IWOM cases.
- We are Unique, because we have
powerful natural language mining technology, natural
online discussion data, and comprehensive consulting
process & service based on solid, systematic research
approach and an in-depth understanding of online IWOM.
- We are the Standard-setter for
our industry in China, with our signature buzz measurement
service setting the IWOM standards, made up of “Buzz Share” indexes to evaluate your brand performance
(online and off).
- We are Passionate about our work,
continually demonstrating enthusiasm and devotion
in working with our clients and the leading IWOM research
industry development
CIC has offices in Shanghai, China and Birmingham,
AL, USA
Please see our company blog seeisee
(Chinese) and our CEO Sam Flemming's China
IWOM blog (English) for our thoughts and further
insight into our thinking about our exciting field.
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