If you want to know the latest consumer net buzz in
China, CIC watch is the report for you. We not only
look at what's hot, but put it in perspective for brands
who are looking better understand how the buzz can be
leveraged for their brands. CIC watch is a twice monthly
guide to IWOM.
What we cover:
Hot buzz: Introduction of the topics, including
crisis which have the
netizens buzzing.
Net culture: Tracking the growing Chinese
net culture, including the hottest people (i.e. net
stars) and places as well as the technology that is
fueling it all. Occasional references to overseas
net culture will also be included.
Case sharing: Overview of latest online campaigns
and activities in China and all over the world.
