Our CIC dataTM reports provide a comprehensive overview
of the BBS and blog conversations related to our client,
competitors and their industry. Our reports provide
detail quantitative analysis of buzz volume, buzz content,
and sentiment put together by our expert IWOM
analysts who provide actionable insight.
Report objectives:
Take the pulse of the fast emerging and quickly
changing Chinese consumer Internet culture
Glean insights and actionable intelligence about
clients, their competitors and targeted industry categories
Identify the most influential brand/category fans
and their engagement level in campaigns and other
initiatives
CIC dataTM reports can be delivered monthly, quarterly
and yearly and provide industry overviews (i.e. conversation
audit), brand reputation review, competitor reviews
as well as campaign review.
