What's New
New IWOM White Paper Launches on June 18th, 2009
CIC is pleased to announce the release of its latest White Paper - "Making Sense of IWOM - White Paper Series Topic One, the Role of IWOM in Driving Purchase Decisions." The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens' recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set. For related information, please see here.
IWOM master Dashboard launched in June 1st, 2009

    CIC is pleased to announce the release of its latest product IWOM master Dashboard. This dashboard is the first platform in the world to use sophisticated, patent pending Chinese language text mining technology developed specifically for the unique Chinese social media environment. This analytics tool is capable of 'slicing and dicing' massive volumes of consumer comments within specific industries in any number of ways, leading to powerful insights for more effective brand communications. For related information, please see here.
Public Speech

Media Coverage

What is IWOM

CIC was the first to launch the Internet Word of Mouth (IWOM) concept in China. After extensive experience with clients, we refined the definition in November, 2007: Text and multimedia content related to companies, products or services shared by netizens, including brands and consumers, via online community platforms such as BBS (online message boards), blogs and video sites.

What We Do

CIC is the first Internet Word of Mouth (IWOM) research and consulting firm in China. To put it simply, we help our clients make sense of the buzz found on blogs, BBS and other IWOM platforms. Utilizing over three years of accumulated experience, we have developed an approach to tracking IWOM that is balanced by our proprietary technology and IWOM expertise.

IWOM master

 

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